Kimirica Opens Immersive Luxury Self-Care Store at Indore Airport

Luxury self-care brand Kimirica has strengthened its retail presence with the launch of an immersive boutique at Devi Ahilyabai Holkar International Airport in Indore. The new outlet marks the brand's sixth store and underscores its growing focus on experiential retail and travel destinations.

Established in Indore in 2012, Kimirica has evolved from a homegrown self-care startup into a globally recognised luxury brand, supplying premium bath and body products to more than 10,000 hotels worldwide. For many travellers, the brand has become synonymous with memorable hospitality experiences across international destinations.

For the Indore-based company, the airport store represents a homecoming of sorts, celebrating its roots while showcasing its global journey. Situated within the airport terminal, the boutique has been thoughtfully designed around the idea that every journey tells a unique story.

The store offers a curated portfolio of perfumes, bath and body products, gifting collections, travel essentials, and home fragrances. Featuring warm interiors and elegant displays, the boutique is designed to provide travellers with a calm and immersive shopping experience amid the busy airport environment.

A key attraction of the store is its immersive sensory pod, where visitors can explore Kimirica's Perfum collection through a multi-sensory experience combining fragrance, visuals, and sound. The interactive installation enables customers to discover the inspiration behind each fragrance before selecting the one that best reflects their personal journey.

While Kimirica has earned global recognition, the company continues to design, innovate, and manufacture its products in Indore. Through its in-house manufacturing capabilities and its "Procure Within 100" philosophy, the brand remains committed to supporting local suppliers, talent, and regional economic development.

The airport boutique reflects this journey—from a local entrepreneurial venture to an internationally recognised luxury self-care brand. Positioned at one of Indore's busiest gateways, the store celebrates the company's commitment to taking products created in India to customers around the world while remaining deeply connected to its hometown.

The launch also aligns with Kimirica's broader retail expansion strategy. As the brand continues to grow its physical footprint across India, it sees travel retail as a key channel to engage with consumers seeking premium self-care products and memorable brand experiences during their journeys.