Jaypore Expands Retail Footprint with First Chandigarh Store, 33rd in India

Artisanal lifestyle brand Jaypore, a part of Aditya Birla Fashion and Retail Ltd, has launched its 33rd exclusive brand outlet in India with the opening of its first store in Chandigarh. The new store is located in Sector 7C, one of the city’s prime retail hubs. Celebrating the launch on social media, Jaypore said, “Punjab, we’ve arrived—with craft in our hands and gratitude in our hearts... Beyond these doors lies not a store, but a sanctum of skill, where heritage whispers and Karigari live on.”

The Chandigarh outlet offers a curated selection of handcrafted apparel, silver jewellery, home décor, and accessories, rooted in traditional Indian techniques like Chikankari, Ajrakh, Ikat, and Jamdani, reinterpreted for modern lifestyles. The store design echoes the brand’s commitment to culturally rich, contemporary aesthetics.

Known for working with over 70 craft clusters across India, Jaypore aims to preserve and promote Indian craftsmanship while supporting artisan communities. Each piece in its collection reflects a deep respect for heritage and storytelling through design.

This latest launch is part of Jaypore’s broader retail expansion strategy to bring India’s diverse craft traditions to new markets and audiences. With its growing offline presence, the brand reinforces its mission to celebrate and sustain India’s artisanal legacy.