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Global sportswear giant Adidas has announced the onboarding of Suhana Khan as the newest brand ambassador for its ‘Originals’ line in India, with a spotlight on the iconic Superstar sneaker.
The move is part of Adidas India’s strategy to connect with younger consumers by partnering with influential cultural voices. Suhana Khan, daughter of Bollywood superstar Shah Rukh Khan, is quickly establishing her own identity as an actor and style icon, making her a fitting choice for the brand’s creative and youth-centric campaigns.
“I’m super thrilled to be joining the iconic Adidas family,” Suhana said in a statement. “The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe. Adidas Originals stands for creativity, authenticity, and staying true to yourself—values I truly admire.”
Neelendra Singh, General Manager at Adidas India, highlighted Suhana’s relevance and influence: “Suhana Khan infuses fresh energy into some of our most iconic apparel pieces and classic sneaker silhouettes like the Superstar, reimagining them for a new generation. Her style is effortless and expressive.”
Adidas India continues to expand its presence across the country through its website, major e-commerce platforms, and a network of retail outlets. With Suhana Khan now part of the Adidas Originals family, the brand aims to strengthen its connection with India's Gen Z and youth audiences through fashion, culture, and sport.
