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Spykar, India’s leading homegrown denim brand, has announced action star and fitness icon Vidyut Jammwal as the face of its latest campaign, unveiling the all-new ‘Chico Fit’—a relaxed, future-forward denim silhouette designed for style, comfort, and self-expression.
Marking a strategic partnership, Jammwal brings his fearless persona and individualistic energy to Spykar’s newest denim offering, which reflects a confident generation that values authenticity and purpose-driven fashion. With its premium stretch fabric and engineered breathability, Chico Fit is tailored for movement and modern lifestyles, striking the ideal balance between structure and ease.
Actor Vidyut Jammwal widely recognized for his commitment to fitness and originality, aligns seamlessly with the brand’s ethos. He said, "Spykar represents a mindset - one that’s confident, original, and unapologetically expressive. Joining the Spykar community felt like a natural fit for me, and being part of the Chico campaign is an exciting way to celebrate style with purpose. Chico is not just about denim, it’s about freedom, strength, and owning your space with pride."
“Spykar has always spoken the language of denim—expressive, unapologetic, and relentlessly authentic,” said Sanjay Vakharia, Co-founder and CEO of Spykar. “With Vidyut, we’re not just adding a face—we’re embracing a mindset. Chico is a statement of style, performance, and purpose.”
The campaign positions Chico Fit as more than a fashion trend—it's a cultural shift toward individuality and self-assurance. With this collaboration, Spykar continues to evolve as a style leader for a generation that dresses with intention and lives boldly.
As Chico takes center stage in Spykar’s denim portfolio, the brand underscores its vision of redefining Indian fashion—where confidence meets comfort, and every outfit makes a statement.
