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In a strategic move to strengthen its presence in South India, India’s leading D2C intimatewear brand Zivame has opened its first franchise store in Kerala. The store is located at the HiLITE Mall, Thrissur. The announcement was made by a senior Zivame official on LinkedIn.
Kerala already hosts several Zivame-owned outlets in major malls such as Lulu Mall in Kochi, Grand Centre Mall in Muvattupuzha, Focus Mall in Kozhikode, and Shobha City Mall in Thrissur. Zivame’s store count has reached 10 in Kerala with the launch of the latest store.
Kerala’s rising urban consumption patterns and increasing preference for organized, comfort-focused intimatewear align well with Zivame’s brand ethos. The franchise model allows deeper local engagement while preserving the brand’s seamless shopping experience and inclusive sizing-led design philosophy.
