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In a recent press conference held in Tokyo, Honda Motor Co., Ltd. announced a strategic shift in its global roadmap, placing greater focus on its two-motor hybrid system (e:HEV). The company acknowledged that its previously stated target of achieving a 30% EV sales ratio by 2030 may not be met due to a global slowdown in electric vehicle demand.
Honda aims to boost fuel efficiency in its next-generation e:HEV models by over 10% and plans to introduce a newly developed electric all-wheel-drive system for improved motor control and driving experience. The company’s goal is to implement this hybrid system more broadly across small and mid-size vehicles and develop the world’s most efficient powertrain.
The automaker is also developing an advanced driver-assistance system (ADAS) that will smartly control functions like acceleration, braking, and steering based on route navigation. This system is being designed specifically to tackle the complex traffic patterns and intersections common in urban environments.
While Honda reassesses its broader EV strategy—including investment timing and model lineups like the proposed EV value chain in Canada—it remains committed to its long-term vision. This includes achieving carbon neutrality across all products and operations, and eliminating traffic-related fatalities by 2050. Honda continues to balance EV, hybrid, and hydrogen fuel technologies, including recent milestones like the production of the 2025 CR-V e:FCEV in the U.S. and a key battery partnership with General Motors.
