How to Start an Adidas Franchise in India?

Imagine owning a successful footwear and apparel business in India. Are you an aspiring businessperson who loves sportswear and wants to collaborate with a well-known company worldwide? Establishing an Adidas franchise in India could be the perfect chance for you. Known for its modern clothing, accessories, and footwear, Adidas is one of the most well-known sportswear brands in the world. India is now a booming sportswear sector due to the development in sportswear and fitness consciousness, and Adidas is a major player in this market. If you are keen on starting an Adidas franchise in India, this is the guide for you.

Disclaimer: As of 20th May 2025, Franchise India is not providing the Adidas franchise. However, we may include it in our list soon. If you wish to get it anytime in the future, do read this blog to get the detailed analysis.

Understanding Adidas: Market Overview

Adidas expects that its strong brand momentum, localized tactics, and increased efficiencies will push its operating profit to €1.7–1.8 billion (~$1.82–1.93 billion) in 2025. With strong growth across geographies, product categories, and channels, revenue increased 13% year over year to €6.15 billion (~$6.58 billion) in Q1 2025. Adidas is a major competitor of both indigenous and foreign companies in the Indian sportswear and footwear sector.

Adidas has also taken great steps to localize its business practices to better meet the demands of Indian consumers. From local production and sustainability initiatives to celebrity endorsements and cricket-focused advertising, the brand has adapted its tactics to increase its visibility in India. Adidas has further accelerated its expansion in recent years by embracing e-commerce and omnichannel sales to reach a bigger audience.

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In India, Adidas is a lifestyle icon rather than just a sportswear company. It is a profitable franchise opportunity for investors and entrepreneurs who wish to associate with a high-end, progressive brand. This is because of its strong brand equity and India's expanding demand for international fashion and fitness products.

In India, where there is a significant demand for both fashion and sports, Adidas, a world leader in sportswear and athletic equipment, presents an alluring franchise opportunity. You may take advantage of a well-known brand, well-established supply networks, and substantial marketing support by owning an Adidas franchise.

The brand's presence is evident through:

• Broad Retail Network: Adidas may be found online through its own website and e-commerce sites like Amazon and Myntra, as well as through its own retail locations, concept stores, and multi-brand outlets.
• High Brand Recognition: Adidas enjoys a strong global reputation for quality, design, and innovation, all of which appeal to Indian consumers.
• Product Diversification: To meet the varied needs of its customers, Adidas provides a large selection of clothing (t-shirts, hoodies, tracksuits, jackets, swimsuits, sports bras), as well as accessories (bags, sunglasses, watches, training gear, and yoga accessories).

Why Choose an Adidas Franchise?

Global Brand Recognition: Adidas is a well-known brand that is immediately recognizable for its excellence, flair, and inventiveness. This removes the need to start from scratch and create a brand.

• High Demand: Sportswear, clothing, and accessories are in high demand in India due to the country's developing sports culture and expanding fashion consciousness.
• Broad Product Offering: Adidas serves an array of customers by providing a large selection of goods, such as sports shoes, clothing, and accessories, for a range of sports and lifestyle requirements.
• Established Business Model: Adidas helps new franchisees flourish by offering a tested business plan, operational direction, and marketing support.
• Possibility of High ROI: An Adidas franchise may provide a respectable return on investment if it is managed well and is situated strategically.

Investment Required for Adidas Franchise in India

The city, store size, and fit-out specifications all affect the investment. Here's an overview of what to expect:

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Eligibility Criteria to Start an Adidas Franchise

Not everyone can work directly with a brand like Adidas. The following is what the business typically looks for:

• Business Experience: First and foremost, Adidas favors individuals or businesses with previous retail expertise, particularly those who have run fashion, lifestyle, or strong stores. This experience makes it more likely that the franchisee will understand the complexities of inventory control, customer service, and store operations in a competitive retail setting.
• Financial Stability: Another crucial requirement is financial stability. To cover franchise fees, shop setup, inventory, and initial operating costs, potential franchisees must show that they have the financial means to invest between ₹70 lakhs and ₹1.1 crore.
• Location: The availability of a suitable business space is crucial, in addition to financial expenditure. Adidas often seeks outlets between 1200 to 1500 square feet in high-footfall locations such as malls, high streets, or important shopping districts. In addition to increasing exposure, a superior location is essential for store performance.
• Commitment: Adidas looks for partners who are dedicated to maintaining the brand's reputation through constant service, quality, and compliance with international retail standards. Franchisees need to be prepared for training and integration with Adidas's marketing procedures, visual advertising techniques, and business systems.
• Passion and Long-Term Vision: Adidas prefers franchise partners who are enthusiastic about retail, brand development, and providing outstanding customer service in addition to having the financial means to do it.

Step-by-Step Guide to Start an Adidas Franchise

Research and Self-Evaluation

• Identify the business model and vision of the brand.
• Determine whether you fulfill the operational and financial demands.

Choose the Right Location

• Seek out retail locations in shopping centers, busy avenues, or business districts.
• Make sure a high-end brand like Adidas has adequate foot traffic and visibility.

Submit a Franchise Application

Email the Adidas franchise team or go to the official Adidas India website. Generally, you must:

• Complete a form for franchise inquiries.
• Describe your background, where you live, your ability to invest, etc.

Discussion and Acceptance

If your application is selected:

• You will meet with representatives from Adidas.
• They will assess your website, prior business dealings, and prospects.

Sign the Franchise Agreement

After approval, a formal contract is signed that includes:

• Duration (renewable, typically 5 years)
• Royalties and franchise fees (if any)
• Roles, duties, and brand standards

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Training and Store Setup

Adidas will help with the store's layout and design as per brand guidelines. You and your employees will get in-depth instruction in:

• Product expertise
• Sales strategies
• Operations of the store

Launch and Promotion

• Make plans for a store launch event with Adidas' assistance.
• You can leverage their continuous local and national marketing campaigns.

Adidas Franchise: Key Marketing Strategies in India

In India, Adidas uses a multifaceted marketing strategy that combines digital and traditional strategies:

• Influencer and Celebrity Endorsements: As a key component of their strategy, Adidas collaborates with well-known Indian athletes, Bollywood stars, and global icons to reach their target market, including Deepika Padukone, Ranveer Singh, and Rohit Sharma.
• Digital Marketing: Adidas has a strong online presence and uses social media sites like Facebook, Instagram, YouTube, and Twitter to post product updates, promotional videos, interesting material, and communicate with customers directly. To remain current, they make use of customized advertising and social listening.
• Experiential Marketing: With events, pop-up shops, and interactive campaigns (like "Boost Your Run" or "Move for the Planet") that enable direct consumer interaction and product samples, Adidas focuses on developing distinctive brand experiences.
• Brand Ads: International ads such as "Impossible is Nothing" are adapted for the Indian market and showcase regional athletes and their motivational stories.
• Sustainability and Social Responsibility: Adidas actively promotes its sustainability initiatives, utilizing ethical business methods and eco-friendly materials. This appeals to customers who care about the environment.
• Partnerships: Strategic partnerships with artists and designers produce unique product lines that attract fashion-forward customers and build attention.

Wrapping Up

Investing in an Adidas franchise can be a profitable business idea to enter the successful footwear and apparel market. You have an excellent chance of starting a profitable venture because of the growing sportswear sector and Adidas's powerful brand. But keep in mind that achievement takes time. Do your research, choose the ideal site, adhere to brand standards, and concentrate on providing exceptional customer service.

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Frequently Asked Questions

Q. How much does an Adidas franchise cost in India?

In India, the average cost of an Adidas franchise is between ₹70 lakhs and ₹1.1 crore. This covers the initial inventory, staff training, marketing costs, store setup, and franchise fee. The location and size of the store may have an impact on the precise investment.

Q. Who is the CEO of Adidas India?

Neelendra Singh is the CEO of Adidas India. He works at Adidas India Pvt Ltd as the general manager. Since May 2019, he has been in this role.

Q. How to get Adidas franchise in India?

Use these procedures to become an Adidas franchise in India:

• Investigate the Brand: Learn about Adidas's values, business strategy, and prospective market in the area you have chosen.
• Verify Your Eligibility: Verify that you have the necessary funds, prior retail expertise, and access to a commercial premises.
• Apply for a Franchise: Go to Adidas India's official website or send an email with your business plan to their team.
• Evaluation Procedure: Adidas will examine your application, evaluate the website, and hold meetings or interviews if you are selected for further consideration.
• Sign the Agreement: After being approved, sign a franchise agreement that outlines the terms of investment, roles, and brand standards.
• Establishment: Adidas will assist with staff training, branding, and store design.
• Launch & Operate: Adidas will assist with marketing as the store opens.