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Did you ever think of entering the food industry in India as a business owner? The fast-food market in India has grown rapidly in recent years, with regional tastes taking center stage. Let’s not forget that starting a food business would be a difficult venture if starting from scratch, but don’t worry. Dhakka Mukki is one such growing business, well-known for its distinctive wraps, burgers, and spicy fusion appetizers prepared in the Indian style. Purchasing a Dhakka Mukki franchise could be your next big move if you're an aspiring business owner who enjoys street-style Indian cuisine.
Disclaimer: As of 30th April 2025, Franchise India is not providing the Kwality Walls Ice Cream franchise. However, we may include it in our list soon. If you wish to get it anytime in the future, do read this blog to get the detailed analysis.
Understanding the Dhakka Mukki Brand
In the fast-food industry, Dhakka Mukki has become well-known for its tasty and reasonably priced dishes. As the brand grows, a lot of potential entrepreneurs are thinking about opening a Dhakka Mukki franchise.
A rapidly expanding Indian QSR (Quick Service Restaurant) franchise, Dhakka Mukki specializes in serving burgers, chaaps, wraps, and fries in the desi tadka style. It seeks to introduce street food flavors into a more organized, simpler dining environment. The brand's spicy, flavor-filled cuisine appeals to both families and young foodies.
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Key Observations about Dhakka Mukki:
- Focus on Fast Food: The name itself, which translates to "hustle-bustle," firmly implies a quick-service, fast-paced restaurant model. Its designation as a "fast food chain" and the kinds of food products that are frequently offered on its menu serve to support this.
- Focus on Fast Food: The name itself, which translates to "hustle-bustle," firmly implies a quick-service, fast-paced restaurant model. Its designation as a "fast food chain" and the kinds of food products that are frequently offered on its menu serve to support this.
- Regional Presence (Gujarat primarily): The large number of listings on Justdial, which are mostly in Gujarat (Ahmedabad, Modasa, Bhavnagar, Palanpur, etc.), suggests that this western Indian state is currently home to Dhakka Mukki's stronghold. Its menu selections and brand identity may be significantly influenced by this geographical focus.
- Affordable Pricing: References to "reasonable pricing" imply that Dhakka Mukki wants to serve a wide range of patrons by providing meals that are reasonably priced. Its widespread appeal and accessibility are probably influenced by its cheapness.
- Adaptability and Local Tastes: The menu's diversity suggests that the establishment is aware of regional tastes and is prepared to provide a selection to cater to a range of target market preferences.
- Growing Chain: According to a DealWala listing, "Gujarat's fastest-growing fast food chain has more than 100 locations," denotes a notable expansion and a certain level of success in its operational areas.
- Emphasis on Quality: Some descriptions emphasize a "commitment to quality ingredients" and "delicious flavors" despite the reasonably priced product. This implies an emphasis on serving delicious food without sacrificing quality.
Why Choose Dhakka Mukki Franchise?
For several strong reasons, selecting a Dhakka Mukki franchise in India could be a wise strategic move.
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Established Regional Brand with Growth Potential
Dhakka Mukki is the "fastest-growing fast food chain" in Gujarat, with over 100 locations, indicating its substantial and expanding presence in the state. This suggests a tested business plan and a well-liked brand in a certain market. The Dhakka Mukki brand has a lot of room to expand in North Indian markets, given that it is mostly focused on Gujarat.
Diverse and Affordable Menu
The menu's wide selection, which includes South Indian and Indian-inspired foods, burgers, pizzas, and Chinese-inspired dishes, indicates that it can satisfy a wide range of customers with a variety of food tastes. This is especially beneficial in a market with diverse regional tastes like India.
A significant portion of the Indian population looking for reasonably priced and delicious dining options finds Dhakka Mukki appealing due to its emphasis on "reasonable pricing."
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Proven Business Model
The large number of Dhakka Mukki Eateries points to a well-established supply chain, operating framework, and maybe uniform recipes and procedures. Such a basis for franchising lowers the risks involved in launching a stand-alone food business.
Support and Training
Although specifics regarding Dhakka Mukki's franchise support are not made public, it is common for franchise systems to provide operational direction, marketing help, and training for employees and franchisees. Using an existing system can increase productivity and streamline processes.
Franchise Models Offered
Usually, Dhakka Mukki provides three primary franchise formats:
1. Kiosk Model
- Area Required: 100–150 sq. ft.
- Ideal for: Malls, food courts, and small spaces.
- Franchise Fee: ₹2–3 lakhs
- Total Investment: ₹8–10 lakhs
2. Takeaway/Compact Outlet
- Area Required: 150–300 sq. ft.
- Ideal for: High footfall urban or semi-urban areas.
- Franchise Fee: ₹3–4 lakhs
- Total Investment: ₹12–15 lakhs
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3. Cafe/Dine-in Outlet
- Area Required: 400–800 sq. ft.
- Ideal for: Standalone shops, mini-restaurants.
- Franchise Fee: ₹4–5 lakhs
- Total Investment: ₹18–22 lakhs
Expected Profit Margins & ROI
Let’s break it down with rough estimates:
| Particulars | Kiosk Model | Takeaway Model | Dine-In Model |
|---|---|---|---|
| Monthly Revenue | ₹1.5–2.5 lakhs | ₹2.5–4 lakhs | ₹4–7 lakhs |
| Gross Profit Margin | 50%–60% | 55%–65% | 60%–70% |
| Net Profit (After Costs) | ₹30k–70k | ₹60k–1.2 lakhs | ₹1–2 lakhs |
| ROI Period | 12–18 months | 15–20 months | 18–24 months |
How to Apply for a Dhakka Mukki Franchise?
The Dhakka Mukki franchise application procedure is simple, but it's crucial to approach it with clarity and dedication. Here's a detailed explanation on how to apply:
Conduct Initial Research
Spend some time learning about the brand before starting the application process. Recognize its customer base, business plan, and cuisine. If at all possible, visit already-existing locations to gain a personal understanding of how they operate and interact with customers. This assists you in selecting the franchise model (Kiosk, Takeaway, or Dine-In) that best suits your location and budget.
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Go to the Official Website
Visit Dhakka Mukki's official website. The majority of franchise opportunities are found in the "Partner With Us" or "Franchise" sections. You can fill out an online franchise inquiry form here by providing your basic details.
Details typically required:
- Full Name
- Email ID
- Phone Number
- City & State
- Proposed Location (if any)
- Preferred Franchise Format
- Budget Range
Submit the Franchise Inquiry Form
Once all the necessary information has been entered, submit the form. This lets the Dhakka Mukki franchise development team know that you're interested. They will contact you using your contact information, so make sure it is correct.
Initial Screening & Telephonic Discussion
The franchise team will check your details after receiving your application. If you make the short list, you'll be contacted by phone or email to have a preliminary conversation. At this point, they will assess your:
- Business background or relevant experience
- Financial capability
- Proposed location and market potential
- Interest in QSR/F&B sector
It's your opportunity to learn about their assistance, training, margins, and logistics, so be ready to ask questions as well.
Signing the Franchise Agreement
You will need to sign the Franchise Agreement after everything is finalized and you are satisfied with the terms of the business. This legal document describes:
- Your obligations and rights
- Duration of franchise
- The royalty structure
- Guidelines for using brands
- Clauses of termination
Before signing, it's best to have a lawyer look over the contract.
Training & Store Setup
Dhakka Mukki offers you and your employees thorough training that covers:
- Standards for food preparation and quality
- Training for POS systems
- Protocols for customer service
- Rules about safety and hygiene
- Handling inventory and day-to-day operations
The setup crew will work on supply chain onboarding, kitchen setup, branding components, and outlet interiors in the interim.
Pre-Launch Marketing & Grand Opening
Dhakka Mukki helps you with local marketing in the run-up to the debut, including banner designs, influencer partnerships, social media promotions, and opening day efforts to draw customers. With the help of the corporate staff, the store has a grand opening once everything is ready.
Wrapping Up
Applying for a Dhakka Mukki franchise involves more than just financial investment. It also entails embracing a vibrant, tasty brand and operating a business that combines passion and profitability. This franchise might be an attractive long-term endeavor if you're dedicated to the food service sector and prepared to adhere strictly to the brand's procedures.
