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Fun Unlimited has opened a 25,000 sq. ft. family entertainment centre at Outlet Mall of India (OMI), Bhiwandi, Mumbai, adding a new entertainment offering to the shopping destination.
The launch strengthens OMI’s positioning as a destination combining shopping, dining and entertainment, while adding a family-focused attraction to its existing retail mix.
The new centre is designed to cater to families and consumers looking for entertainment alongside their shopping and dining experiences. Its presence is expected to add another reason for visitors to spend more time at the destination, particularly for family outings.
The addition of Fun Unlimited comes as retail destinations increasingly look beyond traditional shopping to create integrated experiences that combine retail, food and beverage and entertainment. Family entertainment centres can play a role in increasing visitor engagement and extending dwell time within shopping destinations.
With the new 25,000 sq. ft. facility, OMI is looking to strengthen its entertainment proposition and build a more comprehensive destination for consumers in Bhiwandi and surrounding areas.
