From One Outlet to a National Retail Network: AB Mobiles Sets Sights on India Expansion

Surat-based mobile retail brand AB Mobiles is preparing to expand its operations across India after reporting strong festive sales in its home market. Founded by brothers Abrar Patel and Matin Patel, the company is looking to replicate its existing retail business model in other markets and is planning to introduce a franchise model next year.

The brothers, who serve as the co-founders and owners of AB Mobiles, started the business in Surat with a single retail outlet. Over the years, they have focused on building the brand through physical retail operations, customer relationships and digital engagement. The company's official website describes its journey as a decade-long effort to develop a retail business beyond its original local presence.

According to the company's expansion announcement, its next phase of growth will focus on taking the existing business model to national markets. The proposed franchise model is expected to provide an additional route for expanding its physical retail presence by bringing business partners into its network.

Digital engagement is another part of the company's growth strategy. AB Mobiles claims to have crossed 400,000 Instagram followers, alongside its active digital customer base. The company credits its digital integration, retail strategy and customer trust for helping it develop its business beyond its original outlet.

Its promotional campaign also highlights the role of a centralised retail operation in supporting expansion. The objective is to use the existing business as a foundation for entering new markets while building a wider customer base through online and offline channels.

The planned expansion reflects AB Mobiles' intention to move beyond Surat and establish a presence in other parts of the country. Introducing franchising could help the business scale its retail footprint, although details regarding franchise investment, store formats, partner requirements and expansion locations have not yet been disclosed.

For Abrar and Matin Patel, the upcoming phase will involve taking a locally established mobile retail business to a larger market while developing a scalable operating model.