The Souled Store Expands Pune Presence with 105th Outlet

Adding another outlet to its retail network, The Souled Store has reached the 105-store milestone with the opening of a new outlet at Phoenix Avenue of Stars in Viman Nagar, Pune. The launch further strengthens the pop culture merchandise and fashion brand’s offline presence in India.

The new store offers shoppers access to the brand’s portfolio of licensed merchandise and pop culture-inspired products. Its collections span popular superheroes, entertainment franchises, fandom merchandise and everyday fashion.

The latest addition expands The Souled Store’s retail presence in Pune, giving customers an opportunity to explore its character-based products and pop culture fashion through a physical shopping format. The opening is part of the brand’s ongoing efforts to grow its offline retail network across markets.