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British menswear brand Ben Sherman has officially entered the Indian retail market with the launch of its first standalone store at VR Surat, marking a key milestone in its global expansion strategy, as the brand shares the news on social media.
The store has been launched through a partnership between Marquee Brands and Apparel Group India Pvt. Ltd., bringing the iconic British fashion label's signature blend of heritage-inspired design and contemporary menswear to Indian consumers.
Positioned as an important growth market for the brand, India will now offer shoppers access to Ben Sherman's latest international collections. The new outlet reflects the brand's global retail identity and showcases a comprehensive range of apparel and accessories, including its signature button-down shirts, modern outerwear, everyday wardrobe essentials and premium accessories.
The launch underscores Ben Sherman's ambitions to strengthen its presence in the fast-growing Indian fashion market while catering to consumers seeking premium British-inspired menswear.
With its debut at VR Surat, the brand joins a growing list of international fashion labels expanding their physical retail footprint in India amid rising demand for premium and lifestyle fashion brands.
