Articles

Mall culture is in

Mall Culture is in, but with the fierce competition in the market franchisors and franchisees must do a research on the location, ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Steps to secure intellectual property rights

In this era of forgery and duplicity every franchise owner has to ensure the protection of his/her intellectual property rights through correct ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
The key to franchise relationships

Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Marketing mantras to fit well in the franchising frame

In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
PR: an effective medium of communication

Public relations is the most favourable form of communication these days, which if utilised efficiently gives the targeted customer and the media ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Crafting a bouquet of brands

Many franchise experts believe that owning a multi-brand franchise is a lucrative way to grow. The acceptance of the concept of multi-brand ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Discount counts

Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Marketing Franchisee: The New-Age Sales Person

If you are passionate about establishing an independent business and possess excellent marketing skills, then here comes a unique opportunity for you. ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Refranchising: A Profitable Business Concept

With the economic downturn, the concept of refranchising is gaining quick currency with franchisors. Let us find out the impetus behind why ...
- By - Opportunity India Desk
- Sep 29, 2017 / 5 MIN READ
Bitter failure can lead to sweet success

It is possible to taste success after failure. Many first time franchisees fail in their ventures and consider themselves inefficient businessmen. But ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ
Keeping the boundaries intact!

Protecting and safeguarding franchise territory is always recommended to the aspirants before signing the franchise deal. The article highlights the importance of ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ
Franchise consultant: a must for franchisors

A franchise consultant is a must for every franchise business today. With fierce competition, the advice of a consultant for any franchisor ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ
Engineering the management team

An efficient management team is the backbone of every successful franchising business. Building a strong franchise management team is the need of ...
- By - Opportunity India Desk
- Sep 29, 2017 / 4 MIN READ
Importance of marketing process in franchising

With the increase of fierce competition, marketing is an important tool to run every business successfully. The process of marketing in franchising ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ
Stabilised finances: success mantra for franchising

Cost cutting can be a part of any business venture. It is not uncommon in franchise businesses as well. We often find ...
- By - Opportunity India Desk
- Sep 29, 2017 / 3 MIN READ