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Consumer electronics brand XElectron has opened its first exclusive offline store at Spectrum Mall in Noida, marking a significant milestone in its push to strengthen its physical retail presence.
Located at the XElectron Experience Centre, LGF 22, Spectrum Mall, Sector 75, Noida, the new outlet features multiple experience zones showcasing the company’s full product portfolio — from projectors and digital photo frames to LED TVs and portable monitors. Customers can explore different sizes, designs, and specifications across categories, with the layout aimed at offering a hands-on, interactive buying experience.
A key highlight of the store is its dedicated Projector Experience Centre, designed to simulate real home and office environments so customers can evaluate projector performance before purchasing.
“This store marks an important step in bringing our product experience closer to customers,” said Gagan Sharma, Managing Director, XElectron. “The Projector Experience Centre allows people to see how a projector actually performs before making a choice. We are seeing strong interest in projectors from a wide range of users, and this store gives us a platform to engage with them more meaningfully.”
Alongside the launch, XElectron is inviting franchise partners and dealers to join its broader retail expansion strategy as it looks to bolster its offline footprint while continuing to grow its e-commerce presence.
Founded in 2011, XElectron has introduced more than 100 consumer tech products, including India’s first digital photo frame with touch screen, Wi-Fi, motion sensor, and IPS technology. Today, its lineup spans digital photo frames, portable monitors, LED TVs, projectors, and accessories — with a focus on innovation, sustainability, and affordability.
