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Strengthening its leadership team as it looks to expand its consumer businesses, Stone Sapphire India Pvt. Ltd. (SSIPL) has appointed Bhavesh Shah as Chief Executive Officer for Skoodle, its Toys and Stationery division.
The appointment comes as SSIPL focuses on building stronger category capabilities and scaling its consumer brands across domestic and international markets.
Shah brings more than 22 years of experience in the retail and consumer products industry. His professional expertise spans brand building, product development, sourcing, merchandising, licensing and business strategy.
Over the course of his career, he has been associated with the development of private labels, the launch of new product categories and the creation of strategic partnerships. He has also worked on driving sustainable business growth across leading retail organisations in India.
In his new role, Shah will lead Skoodle’s Toys and Stationery business, with a focus on strengthening the brand’s market presence and supporting its next phase of growth.
Expressing himself on the appointment, Bhavesh Shah, Chief Executive Officer – Skoodle (Toys & Stationery Division), Stone Sapphire India Pvt. Ltd., stated, “The Indian consumer is evolving faster than ever before, creating exciting opportunities for brands that combine innovation with strong execution. At Skoodle, our focus will be on building products and brands that inspire learning, creativity, and play while staying relevant to changing consumer preferences. Backed by SSIPL’s robust distribution network and entrepreneurial culture, I look forward to strengthening our market presence, expanding into new opportunities, and building brands that create long-term value for consumers and partners alike.”
Commenting on the appointment, Shobhit Singh, MD & CEO at Stone Sapphire India Pvt. Ltd., opined, “As Stone Sapphire enters its next phase of growth, our focus is on building a future-ready organisation led by experienced professionals who bring deep category expertise and a strong understanding of the consumer. Bhavesh’s appointment reflects that commitment. His proven track record in building brands and scaling businesses makes him the right leader to drive Skoodle’s next phase of growth. We are investing not just in brands, but in leadership that can create sustainable businesses, strengthen our market position, and help realise our long-term vision of building globally respected consumer brands from India.”
Shah will play a key role in shaping the next phase of growth for SSIPL’s Toys and Stationery business, leading the strategic direction of Skoodle while focusing on innovation, category expansion and brand development. His mandate will also include building licensing partnerships and strengthening Skoodle’s presence across multiple retail and distribution channels.
The appointment reflects SSIPL’s focus on strengthening its leadership capabilities to support long term growth. It also underlines the company’s efforts to enhance its capabilities across consumer insights, product development and operational efficiency.
Over the years, Stone Sapphire India Pvt. Ltd. has evolved from a distribution focused business into a diversified consumer products company with a portfolio spanning stationery, toys, homeware, sports and lifestyle categories. Its portfolio includes both owned and partner brands, supported by an omnichannel network covering general trade, modern retail, e commerce and international markets.
As it continues to expand, SSIPL is focusing on innovation, talent and leadership development to build consumer brands from India with a stronger presence in global markets.
