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Stylox Fashion, a denim and casual wear brand, opened 37 stores in FY 2025-26 with 8 new stores in March 2026 alone, totalling to 59 across India. The expansion marks a key milestone, improving access to tier 2 and tier 3 markets and strengthening market penetration amid rising demand for affordable fashion.
The brand uses FOFO and FICO models to create a strong retail and a franchise network which supports local entrepreneurs while achieving sustainable development across the small aspirational cities of the country.
Stylox Fashion has achieved continuous growth given the commitment that the brand delivers with product quality and the price range. Stylox’s franchise model is helping not only the brand but is delivering profits to its retail partners. From its first exclusive brand outlet in Basti, the brand has expanded through a disciplined partner-led model, offering complete operational assistance to its franchise network while securing long-term success and enabling wider regional penetration.
Commenting on the expansion, Ritika Mehra and Vishal Mehra, Co-founders of Stylox Fashion, said, “Our rapid store expansion reflects the strong demand we are witnessing across emerging markets. We believe the future of fashion retail lies beyond metro cities. Our focus remains on making quality, affordable fashion accessible on the high streets of smaller cities while building a profitable ecosystem for our partners.”
Stylox Fashion will expand its operations by launching 100 new stores annually until 2030, targeting 500 stores, while strengthening market penetration across tier 2 and tier 3 markets and improving access in non-metro regions.
