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SOTC Travel, a leading omnichannel travel and tourism company, has strengthened its footprint in eastern India with the launch of a new retail outlet in Howrah, taking its total number of outlets in West Bengal to eight. The move reflects the company’s focus on expanding in high-potential source markets and enhancing accessibility for customers through strategically located physical stores.
Kolkata and the wider metropolitan region continue to be among SOTC’s key markets in the state, driven by rising urban affluence, improving connectivity and a growing appetite for diverse travel experiences. Howrah, with its expanding residential clusters and strong transport links, has emerged as a promising hub for retail-led growth, making it a natural choice for SOTC’s latest expansion.
The new outlet will cater to both leisure and business travellers, offering a comprehensive suite of services. These include domestic and international holidays, group tours, personalised travel itineraries and cruise offerings, supported by value-added services such as travel insurance. The store is designed to deliver end-to-end travel solutions, aligned with evolving customer expectations for convenience and customisation.
West Bengal travellers continue to show strong demand across a wide spectrum of destinations. Popular domestic and subcontinent routes include Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan, Nepal and Sri Lanka, while international travel interest spans Europe, Japan, Australia, New Zealand, Southeast Asia, South Africa, Egypt and South America. Island destinations such as the Maldives and Mauritius remain in demand, alongside spiritual tours including Manasarovar and the Char Dham Yatra. Regionally curated products tailored for eastern India also continue to see steady traction.
Experiential travel is an increasingly important driver, with customers seeking luxury and niche experiences such as multi-destination cruises, polar cruises to Antarctica, Northern Lights tours in Scandinavia and Iceland, self-drive holidays, and adventure-focused trips to Ladakh and the North-East. Demand is being led by multi-generational families, honeymooners, working professionals and younger travellers across millennial and Gen Z segments.
Commenting on the launch, Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said the new Howrah outlet strengthens the company’s commitment to West Bengal and enables it to serve customers with greater convenience and personalised planning, while supporting long-term growth in one of East India’s most important travel markets.
