SiXiT Sets ₹300 Cr Revenue Goal in Three Years, Signs Arshdeep Singh as Brand Face

Cricket brand SiXiT has set a target of reaching ₹300 crore in revenue within the next three years, driven by plans to expand its product portfolio and strengthen its distribution network. The company also intends to deepen its engagement with grassroots cricket communities. Additionally, India pacer Arshdeep Singh has joined the brand as ambassador for its cricket ball category.

The revenue target will be driven by product expansion, a stronger distribution network and deeper engagement with local cricket communities. The company described these initiatives as part of a broader growth strategy, which includes expanding the availability of its cricket products across multiple markets. SiXiT did not disclose a year-wise revenue break-up.

The brand has built a national distribution network comprising more than 2,000 distributors and wholesalers, with its products available across over 50,000 retail outlets. The company attributed this reach to growing demand in smaller cities and towns, and said it plans to further expand its distribution footprint over the next three years.

Commenting on the occasion, SiXiT Sales Head Bhavin Lakhlani said, "SiXiT has grown alongside the grassroots cricket culture, and our cricket tennis balls have become a familiar part of weekend matches and local tournaments across the country. As cricket participation continues to expand, the sporting goods industry is evolving alongside it. We are also delighted to welcome Arshdeep Singh as Brand Ambassador for our cricket ball category, as his journey inspires a new generation of cricketers, he said."

Arshdeep Singh’s association supports brand’s focus on the cricket ball category. The company said it would keep building product lines, while widening distribution reach. SiXiT also repeated its plan to stay connected with grassroots cricket communities. It said these steps supported the aim of Rs 300 crore revenue in three years.