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The House of Senco launched its contemporary lifestyle brand SENNES in Delhi, marking market entry and outlining its focus on lab-grown diamonds, perfumes and bags.
Sennes from The House of Senco announced the launch of its first exclusive store in Delhi at DLF Midtown Plaza, Moti Nagar, marking a significant milestone in the brand’s retail expansion journey. This is Sennes’ 12th store in the country and its first in Delhi, reinforcing its growing presence across key urban markets.
SENNES operates under the House of Senco umbrella and draws on the group’s jewellery manufacturing and retail background. The brand’s product portfolio includes lab-grown diamond jewellery, leather goods and perfumes. According to the company, the lab-grown diamond range is positioned around sustainability and environmentally conscious practices, while the leather line follows responsible sourcing and cruelty-free processes.
The newly launched store has been thoughtfully designed as an immersive expression of the brand’s evolving identity. Blending contemporary aesthetics with intuitive design, the store creates a fluid and engaging retail journey that invites discovery at every touchpoint. As an exclusive, company-owned outlet, it reflects Sennes’ commitment to maintaining a consistent, elevated brand experience while offering customers a more personal and meaningful connection with the brand.
The store brings together a carefully curated selection of Sennes’ offerings, spanning lab-grown diamond jewellery, leather accessories, and fragrances—each category unified by a shared philosophy of conscious craftsmanship and modern elegance. From finely crafted diamond pieces that redefine everyday luxury, to sleek leather bags and a refined fragrance portfolio, the collection is designed to complement evolving lifestyles while staying rooted in sophistication and purpose.
The launch event witnessed an overwhelming response, with over 65 influencers and HNIs in attendance, who experienced the store firsthand and appreciated the brand’s distinctive product offerings and retail environment. The company stated that the event was designed to introduce the brand’s positioning to a market of design- and sustainability-aware consumers.
Speaking about the new store launch, Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds said, “Delhi is a city that celebrates individuality and bold expression, and with SENNES, we wanted to create a space that resonates with that spirit. This launch is not just about expanding our presence, but about bringing conscious luxury closer to a community that values both design and purpose. SENNES continues to stand for craftsmanship, responsibility, and a refined, modern aesthetic.”
Strategically located at DLF Midtown Plaza, Moti Nagar, the store is poised to become a key destination for shoppers in Delhi, offering a refined retail environment that blends product innovation with a modern lifestyle experience. Sennes from the House of Senco focuses on innovation, transparency and design-led products.
SENNES is an initiative of Senco Gold Limited, India’s Trusted Jewellery Brand, known for its rich craftsmanship spanning eight decades. Sennes originates from the idea of diving into diversified range of products that caters to fashion and style by amalgamating luxury with uncompromising quality. Our vision is to create a brand that serves as a platform for self-expression through luxury and make a statement with flair and finesse.
