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Royaloak Furniture has expanded its business portfolio with the launch of House of Interiors by Royaloak, a new vertical focused on delivering end-to-end interior solutions for Indian homes. The initiative marks the brand’s strategic move beyond furniture retail into fully integrated, design-led interior execution.
The first House of Interiors experience centre has opened at Royaloak’s Banaswadi store in Bengaluru, with a phased rollout planned across select locations in the company’s nationwide retail network. The new format is designed to address growing consumer demand for cohesive interiors, single-point accountability, and streamlined execution from design to installation.
As urban homeowners increasingly seek trusted brands that can manage the entire interior journey, Royaloak is leveraging its scale, global sourcing capabilities, and retail reach to offer a comprehensive solution. The new vertical brings together design expertise, modular systems, technology-enabled planning, and execution oversight under one umbrella, catering to apartments, villas, and hospitality projects.
The Banaswadi experience centre allows customers to explore complete, ready-to-live environments where furniture, kitchens, storage, finishes, and appliances are presented as integrated design systems rather than individual products. The offering includes customised solutions for living rooms, bedrooms, wardrobes, modular kitchens, and built-in appliances, tailored primarily for 2 and 3 BHK homes.
Commenting on the launch, Mathan Subramaniam, Managing Director, Royaloak Furniture, said the move reflects how consumers experience their homes today. He noted that House of Interiors enables Royaloak to transition from selling standalone products to creating thoughtfully designed living environments that align global design sensibilities with Indian household needs.
Vijai Subramaniam, Chairman, Royaloak Furniture, added that the new vertical is aimed at simplifying the interior decision-making process for homeowners by offering clarity, coordination, and confidence through a single trusted ecosystem.
Drawing on Royaloak’s international design and sourcing heritage, House of Interiors blends European elegance, American comfort, Asian efficiency, and solid wood craftsmanship, adapted for Indian living conditions. The solutions prioritise aesthetics, space efficiency, durability, and long-term functionality.
The range includes modular kitchens in multiple layouts, wardrobes and walk-in closets, living room and storage units, puja units, and integrated appliances such as ovens, hobs, dishwashers, coffee machines, and refrigerators, complemented by granite and quartz countertops.
With the launch of House of Interiors, Royaloak strengthens its position in India’s evolving home and lifestyle market, positioning itself as a comprehensive interiors partner rather than a standalone furniture brand.
