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The collaboration marks another significant addition to Reliance Brands' growing portfolio of international premium and luxury labels and underscores India's rising importance as a destination for global fashion brands.
Founded in 2019 by Kim Kardashian and entrepreneur Jens Grede, SKIMS has rapidly emerged as one of the world's fastest-growing apparel brands, redefining the shapewear, underwear and loungewear categories with its emphasis on comfort, innovation and inclusivity. The brand has built a loyal global following through its body-positive approach, extensive size range and product designs created to cater to diverse body types.
As announced on company's social media handle, as part of the partnership, SKIMS will make its India debut with flagship stores in Delhi and Mumbai, followed by a phased nationwide expansion through both physical retail and digital commerce channels.
The launch reflects the growing appetite among Indian consumers for globally recognised premium lifestyle brands and reinforces Reliance Brands' strategy of introducing internationally acclaimed labels to the country while strengthening India's premium retail ecosystem.
India's evolving fashion landscape, rising disposable incomes and increasing demand for premium and aspirational brands have made the market an attractive destination for international retailers seeking long-term growth opportunities. SKIMS' entry is expected to further intensify competition in the premium innerwear and loungewear segment while offering Indian consumers access to one of the world's most sought-after contemporary fashion brands.
The partnership also highlights Reliance Brands Limited's continued focus on expanding its portfolio across luxury, premium fashion and lifestyle categories, further cementing its position as one of India's leading premium retail operators.
With its first stores set to open in Delhi and Mumbai, SKIMS is poised to introduce Indian consumers to its globally acclaimed product portfolio while embarking on its next phase of international expansion in one of the world's fastest-growing consumer markets.
