397
/ 2
Min Read
Kitchen appliances and cookware brand TTK Prestige has strengthened its retail footprint with the addition of 100 Prestige Xclusive (PXL) stores across India in FY26, marking a significant step towards improving accessibility and building a stronger omnichannel presence.
This expansion complements the company’s growing product portfolio, which spans cookware ranges such as tri-ply, Castlite, and ceramic, along with appliances including the Endura and Nutri series. The lineup also includes recent innovations like 2-in-1 air fryers, induction cooktops with whistle counter technology, and the Svachh range designed for enhanced cleaning convenience and hygiene.
In parallel with its retail expansion, TTK Prestige is transforming its Prestige Xclusive (PXL) outlets into experience-led centres, creating a more interactive and hands-on shopping environment. These revamped stores allow consumers to engage with products through live demonstrations and immersive in-store interactions.
The company is also intensifying its focus on hyperlocal activations, including residential community outreach and live demos, to drive product trials and deepen consumer engagement.
Commenting on the development, Akila Chandrasekar, General Manager & Head – Sales and Marketing, TTK Prestige, said, “Our vision is to transform retail into an experience-led journey for consumers. With our stores evolving into interactive spaces, we are enabling customers to truly engage with our products. From live demonstrations to hyperlocal activations, we are building stronger connections and helping consumers make more informed choices for their kitchens.”
As part of its broader growth strategy, TTK Prestige is also scaling up its franchise network, inviting partners to be part of its expanding retail ecosystem.
A member of the TTK Group, the company has established a strong foothold in India’s kitchen appliances market over the past six decades, with a continued emphasis on innovation, durability, and consumer-focused design.
