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Popees Baby Care has strengthened its retail presence in South India with the launch of its 104th store, inaugurated at Grand Square Mall, Chennai, on Friday. The new outlet marks a key milestone for the brand as its first Exclusive Brand Outlet (EBO) in Chennai, expanding direct access to its baby-focused product portfolio for local families.
The inauguration ceremony drew parents, families, and invited guests from across the city. Zarook Shah, Director of Grand Square Mall, officiated the opening as the chief guest, while Monaa G, award-winning mom blogger, attended as the special guest, lending a celebratory touch to the occasion.
Senior representatives from Popees Baby Care were present at the launch, including Sunil Varrier, GM – Sales, Nikhil Sasi, Retail Head (Tamil Nadu and Karnataka), and Midhun Yeshudas Antony, Retail Head – Kerala, along with members of the retail and operations teams.
The newly opened store offers an extensive range of baby wear, baby care products, maternity wear, toys, and accessories, all developed with a strong emphasis on safety, comfort, and quality. A key highlight of the outlet is Popees’ premium bamboo essentials collection, featuring eco-friendly, ultra-soft, and skin-safe products designed especially for newborns and infants.
Staying true to its quality-first philosophy, Popees continues to implement its mandatory 28 quality checkpoints across product categories, reinforcing its commitment to safety standards.
The launch witnessed enthusiastic participation from Chennai’s parenting community, with visitors responding positively to the store’s offerings. The successful opening underscores Popees Baby Care’s growing footprint and its continued focus on bringing specialized, trusted baby products closer to Indian families.
