NEWME Accelerates Offline Push with Three Store Openings in Jaipur, Surat and Pune

Gen Z-focused fashion brand NEWME has strengthened its offline retail strategy by launching three new stores in a single day across Jaipur, Surat and Pune. With these openings, the brand’s physical footprint has grown to 21 stores across 12 cities, reinforcing its omnichannel presence in both Tier 1 and Tier 2 markets.

The expansion marks NEWME’s debut in Jaipur with a flagship high-street store at Vaishali Circle, Block C. Spread across 3,000 sq. ft., the outlet is the brand’s first two-level retail format. Jaipur has been a strong online market for NEWME, and the new store has been designed to reflect the city’s cultural heritage while retaining the brand’s modern, trend-driven identity. The space also features a dedicated in-store content creation zone aimed at enhancing shopper engagement.

In Surat and Pune, NEWME has added to its existing presence with new outlets, signalling sustained consumer demand in both cities. The brand’s second Surat store has opened at Velocity Business Park on LP Savani Road, covering 1,500 sq. ft. Pune now hosts NEWME’s third outlet, located at Nexus Westend Mall, also spanning 1,500 sq. ft.

Commenting on the development, Sumit Jasoria, Co-founder and CEO of NEWME, said that offline retail has emerged as a key growth engine for the brand. Physical stores currently contribute 22 per cent of overall revenue, with rising demand from Tier 2 cities encouraging faster expansion. He added that the focus remains on high-potential locations with experience-led and culturally relevant store formats.

Looking ahead, NEWME plans to open 10 more stores over the next three months as part of its 2026 growth roadmap, with a stronger emphasis on North-Eastern markets. The brand has recently expanded offline in major cities such as Bengaluru, Mumbai and Delhi-NCR.

In parallel with its store rollout, NEWME continues to scale NEWME Zip, its quick-commerce service, following strong traction in Bengaluru and Delhi. The offering is expected to launch in additional cities soon, further integrating the brand’s offline, online and rapid-delivery channels.