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Krvvy, known for its stylish innerwear, has partnered with Ugees, a pioneer in intimate washing solutions. The collaboration aims to expand their product offerings while deepening customer engagement. While Krvvy focuses on enhancing the post purchase experience, Ugees brings expertise in specialized cleaning for intimate apparel.
Both brands are also looking to expand into offline retail and scale through quick commerce. Women’s innerwear and shapewear brand Krvvy and intimate wear wash brand Ugees have entered into a collaboration as they aim to build adjacent consumer categories, strengthen retention, and lower customer acquisition costs, the companies shared in a joint interaction.
The partnership underscores a broader trend among early stage D2C brands to move towards ecosystem led models rather than operating within a single product category.
For Krvvy, the collaboration extends beyond product sales into post-purchase care and product lifecycle, said Yash Goyal, cofounder of Krvvy.
"We don't stop at the sale - how the product is cared for is our responsibility too," Goyal said, adding that the collaboration helps the brand build stronger customer engagement and repeat behaviour.
Krvvy, launched in 2024, currently serves over one lakh customers across tier 1, 2, and 3 cities. The brand operates across marketplaces and quick commerce platforms, with its own website contributing the bulk of its revenue.
