Bata has expanded its retail footprint in Rajasthan with the launch of its 19th franchise store in Chomu, further strengthening its presence in the outskirts of the Jaipur market, as shared by the brand on social media.
The new outlet is part of the footwear retailer's ongoing franchise led expansion strategy aimed at increasing accessibility in emerging markets while extending its reach to a wider consumer base.
The company said the latest store opening reflects its commitment to creating new business opportunities, strengthening local partnerships and generating employment in the region. The launch was supported by its franchise partner along with teams across business development, operations, visual merchandising, supply chain and project execution.
With the addition of the Chomu outlet, Bata continues to deepen its presence across Rajasthan as it focuses on expanding through a combination of company owned and franchise stores. The retailer said the milestone underscores its emphasis on consistent execution, collaborative growth and bringing its trusted brand closer to consumers in underserved markets.