KAZO Strengthens Gurgaon Presence with New Store at Elan Epic

Indian premium fashion label KAZO has further expanded its retail footprint with the launch of a new store at Elan Epic Mall, its third location in Gurgaon. The opening pushes the brand’s exclusive brand outlet (EBO) count beyond 75 across India, signaling robust growth in a competitive fashion retail landscape.

Designed with innovation and sustainability in mind, the new store features movable infrastructure elements—part of KAZO’s push toward flexible and eco-conscious retail formats. The space combines modern aesthetics with functional layouts that cater to a luxury-seeking urban clientele, reinforcing the brand’s premium positioning.

The Elan Epic store also serves as the launchpad for KAZO’s Autumn-Winter 2025 collection, featuring bold co-ords, statement-making dresses, and carefully curated accessories. Looking ahead, KAZO will debut its luxury sub-brand, KAZO Kontour, in September, spotlighting sculpted silhouettes and comfort-first designs. The collection includes a festive capsule of embellished pieces, aligning with rising seasonal demand.

“We’re not just expanding in size but evolving in how we present fashion to today’s dynamic consumer,” a KAZO spokesperson said. “Gurgaon continues to be a high-performance market for us, and this third location reflects our confidence in the region’s appetite for premium fashion.”

The store layout reflects KAZO’s three-pillar merchandising strategy—WORK, SOCIAL, and GLAM—segmenting collections by occasion to enhance customer experience and promote targeted shopping. Each zone offers distinct styles for professional, casual, and formal needs, providing a comprehensive wardrobe solution in one location.

With over 140 shop-in-shop counters in addition to its 75+ standalone outlets, KAZO is aggressively scaling its operations across India. The brand's hybrid approach—blending exclusive stores with multi-brand retail partnerships—aims to tap into fashion-forward urban consumers, particularly in Tier-I cities where disposable incomes and demand for luxury are on the rise.

The Gurgaon store’s flexible design is being closely watched as a potential blueprint for future store rollouts. As the festive season approaches, KAZO’s timely expansion and the introduction of KAZO Kontour position it strongly to capitalize on increased shopping activity.