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Jewellery retailer Kalyan Jewellers has announced a new partnership with Royal Challengers Bengaluru Women (RCB Women), coming on board as the team’s Official Style Partner for the Women’s T20 League 2026 season, which kicks off today.
The collaboration brings together two brands united by themes of confidence, individuality and contemporary Indian identity. As part of the association, Kalyan Jewellers will work closely with RCB Women to highlight self-expression and personal style, extending the idea of confidence beyond the cricket field.
The partnership will be activated through an integrated marketing campaign featuring key RCB Women players, including Smriti Mandhana, Shreyanka Patil and Lauren Bell. The campaign, set to roll out across digital and social media platforms, will position jewellery as an expression of modern style and self-assurance, drawing parallels between high-performance sport and everyday elegance.
In addition to marketing initiatives, the association will focus on fan engagement throughout the season. Planned activities include exclusive meet-and-greet sessions with players, match ticket access and select on-ground experiences aimed at strengthening connections between fans and the team.
Commenting on the partnership, Ramesh Kalyanaraman, Executive Director at Kalyan Jewellers, said the RCB Women’s team reflects values that closely align with the brand’s philosophy. He added that the association celebrates women who exemplify confidence, ambition and purpose, while also acknowledging the growing influence of women’s sport in India.
Rajesh Menon, Chief Operating Officer of Royal Challengers Bengaluru, said the collaboration highlights the evolving landscape of women’s cricket, where sporting excellence is increasingly complemented by individuality and self-belief. He expressed confidence in building a meaningful partnership over the course of the season.
RCB Women enter the Women’s T20 League 2026 as former champions, having secured the title in 2024. The league continues to expand its footprint in India, with rising viewership and deeper fan engagement year on year.
Through this association, Kalyan Jewellers further strengthens its presence in culturally relevant platforms that celebrate progress, aspiration and the modern Indian woman.
