Juicy Couture Strengthens India Expansion with Hyderabad Outlet

Expanding its footprint in India, American lifestyle label Juicy Couture has launched a new store at Lake Shore Mall in Kukatpally, Hyderabad.

The newly opened outlet showcases the brand’s signature product portfolio, including apparel, velour tracksuits, handbags, tees, tanks and lifestyle accessories.

With this launch, Juicy Couture is strengthening its presence in South India while tapping into Hyderabad’s rapidly growing premium retail and fashion market, targeting urban consumers seeking international lifestyle brands.

Commenting on the launch, Abhinav Kumar, Co-founder, Brand Concepts Limited, said: “Juicy Couture continues to resonate strongly with fashion-forward consumers in India who appreciate brands that blend style with individuality. Hyderabad is a vibrant and fast-evolving retail market, and we are excited to further strengthen the brand’s presence while bringing Juicy Couture’s distinctive aesthetic closer to customers in the city.”

According to the company, the new store opening aligns with Juicy Couture’s broader strategy to strengthen its retail network across major Indian markets.

Brand Concepts Limited, the official partner of Authentic Brands Group for Juicy Couture in India, is leading the brand’s expansion across categories such as apparel, handbags, accessories and travel gear.

Originally established in Los Angeles, Juicy Couture has built a global presence with its casual luxury identity and lifestyle-driven fashion collections.

Brand Concepts Ltd. also manages several international fashion and lifestyle labels in India, including Tommy Hilfiger, Off-White, United Colors of Benetton, Superdry and Aeropostale, along with its in-house brands.