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Underneat has announced the appointment of Gyan Prakash Srivastava as Assistant Vice President – Retail, strengthening its leadership team as the brand accelerates its retail expansion and omnichannel growth strategy.
Srivastava brings over a decade of rich experience in retail operations, brand creation and franchise-led expansion across leading fashion and lifestyle companies. In his new role, he will spearhead retail strategy, scale store networks, drive operational excellence, and enhance consumer experience across key markets.
Prior to joining UnderNeat, Srivastava served as Brand Head – Devo at Siyaram Silk Mills Ltd., where he led the end-to-end conceptualisation and launch of the premium men’s ethnic wear brand. From defining brand identity and product strategy to setting up backend processes and launching the first flagship store in Delhi, he played a pivotal role in building the brand from the ground up, while also managing P&L during its early growth phase.
Earlier, as Business Head – North India at Vedant Fashions Pvt. Ltd. (Manyavar), he drove strong regional growth by implementing KPI-driven frameworks across 40+ investor partners, delivering nearly 20% like-to-like growth despite pandemic headwinds. He also optimized store networks, improved store productivity by 30%, and expanded the brand’s footprint across formats.
His career also includes key leadership roles at Lacoste, adidas and Bata India Limited, where he built strong expertise in retail sales, merchandising, franchise management and customer experience.
With this appointment, UnderNeat aims to leverage Srivastava’s deep retail acumen and brand-building expertise to strengthen its market presence and drive the next phase of growth.
