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Technology-led retail company ace turtle has strengthened its presence in Gujarat with the opening of two new exclusive brand stores—Lee and Wrangler—in Anand. The expansion aligns with the company’s strategy to deepen its reach in fast-growing Tier 2 and Tier 3 markets across India.
Situated next to each other on AV Road, Anand, the newly launched stores showcase a wide selection of the latest Lee and Wrangler offerings, including denim, casualwear, and everyday wardrobe essentials. The move reflects ace turtle’s focus on bringing globally recognised denim and lifestyle brands closer to consumers beyond major metropolitan cities.
Gujarat continues to emerge as an important growth market for the company, driven by increasing brand awareness and rising demand for premium casualwear in smaller urban centres. ace turtle is supporting this growth through its technology-enabled omnichannel retail model, which integrates physical stores with strong digital touchpoints to enhance customer accessibility and engagement.
Commenting on the launch, Nitin Chhabra, Chief Executive Officer of ace turtle, said, “Anand represents the evolving face of Indian retail—aspirational, brand-conscious, and open to global fashion. Opening Lee and Wrangler stores here underscores our commitment to expanding access to iconic international brands. Gujarat has consistently delivered strong performance for us, and markets like Anand offer significant long-term potential.”
With these additions, ace turtle continues to scale its retail network while reinforcing a consumer-first approach to brand building in regional markets.
Headquartered in Bengaluru, ace turtle is a vertically integrated, technology-driven retail company overseeing design, manufacturing, marketing, and direct-to-consumer operations. It is the exclusive licensee for Lee, Wrangler, and G-STAR in India and select South Asian markets, and operates a proprietary data science–driven technology platform across the retail value chain.
