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The new store, located in West Delhi, offers products for newborns and children up to eight years and strengthens the brand’s presence in the region. MiniKlub has expanded beyond babywear to offer a wider range of baby and kids lifestyle products, including apparel, footwear, toys, strollers, walkers, feeding essentials, baby care products, bedding, diapers and gifting options.
MiniKlub plans to open another 50 exclusive brand stores during the current financial year as it looks to strengthen its presence across key markets in India.
Commenting on the milestone, Anjana Pasi, Managing Director, MiniKlub, said, “Reaching our 100th exclusive store is an important milestone in MiniKlub’s retail journey. For a category like baby and kids, physical retail plays a critical role in allowing parents to experience the quality, fabrics, fit and design first-hand before making a purchase.”
