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British menswear brand Ben Sherman has strengthened its presence in India with the launch of a new store at Phoenix Mall of Asia, Bengaluru. The opening is part of the brand's ongoing retail expansion strategy in partnership with Apparel Group India and follows its recent entry into the Indian market. The Bengaluru store brings Ben Sherman's menswear and accessories portfolio closer to consumers in one of India's key fashion and retail markets. The brand is known for its range of shirts, polos, outerwear and everyday menswear essentials.
Ben Sherman entered India's offline retail market earlier this year through a partnership between Marquee Brands and Apparel Group India. The company has announced plans to roll out multiple stores across major cities as part of a broader expansion strategy. Bengaluru's Phoenix Mall of Asia was among the locations identified for the brand's nationwide retail growth plan.
The latest opening reinforces the brand's focus on expanding its footprint in India's premium menswear and fashion retail segments. As demand for international apparel brands continues to rise, global fashion labels are increasingly investing in physical retail stores across key metropolitan markets. With the Bengaluru launch, Ben Sherman continues to build its presence across India through a mix of offline retail and digital channels, targeting consumers seeking global menswear brands and contemporary fashion offerings.
