Fable Street Opens First Pink Fort Store in Bengaluru

The company is expected to announce further developments as it continues to expand its retail presence.

FableStreet, the first brand launched under FS Life in 2016, focuses on premium Western wear designed specifically for Indian women, with its portfolio spanning tops, dresses, trousers, shirts, denim, jackets and workwear. The brand’s design philosophy centres on contemporary styles, fit and comfort for the modern Indian woman.

Pink Fort, meanwhile, is FS Life’s modern Indian-wear brand, offering contemporary interpretations of traditional silhouettes. Its portfolio includes kurta sets, dresses, tops and other Indian-inspired styles, with an emphasis on lightweight fabrics, playful prints, colours and comfortable silhouettes. The brand also features handblock and handcrafted styles using natural dyes and cotton fabrics.

The Bengaluru launch represents the brands’ strategy of bringing their distinct fashion propositions into physical retail while expanding their presence across key Indian markets.

FS Life began with FableStreet and has since evolved into a multi-brand fashion and lifestyle company, with Pink Fort and fine-silver jewellery brand March forming part of its portfolio.