SMEs can use the Internet as well as collaborations to reach out customers in the domestic and global marketplace in a cost effective manner with new B2B marketing trends. They can reach out to decision makers in larger enterprises who will buy their products to either integrate them into their manufacturing process or integrate readymade products made by SMEs into a larger brand developed by a larger company with wider muscle for distribution and marketing.
Targeting big brands
The hurdle is usually at the branding and marketing stage. Today, SMEs are formally absorbed in an increasing number of sectors ranging from FMCG and automobiles to apparel and IT, into a larger supply chain through tie ups with larger brands. These umbrella brands take responsibility for standardising, quality assurance, brand building, marketing and distribution entirely, leaving the SME free from these worries.
A surfeit of online B2B marketplaces have emerged and these offer companies direct access to buyers worldwide help companies sell in the global marketplace. India. These platforms help SMEs reach buyers worldwide, 24/7 and aid in reaching out to hitherto unknown geographies where demand for specific products might exist. They also go one step further and support their communications needs, by providing simple solutions for online product display, price display and e-commerce gateways in various configurations. SMEs benefit from reduced lead times, cost-effective communication systems and easy payment gateways. Portals like IndiaMART.com and Tradeindia.com boast of lakhs of SME users already.