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2015-03-24

Online fashion brand American Swan ties up with India Post

The e-commerce sector is expected to touch $76 billion by 2021 and the delivery/logistics constitutes approximately 12 per cent of this share.

American Swan, the leading international online fashion brand has tied up with India Post Delivery Service to offer a wider reach of its chic and stylish merchandise to over 20,000 PIN codes across the country.

American Swan is an International online Fashion and Lifestyle brand that offers a distinctive collection of Men’s and Women’s apparel, accessories and footwear at the convenience of a click, on the brand’s e-commerce portal.

“American Swan in the recent times has bagged awards in 5 diverse categories at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014,” said the company’s press statement.

Anurag Rajpal, Director and CEO, American Swan, said, “The tie-up with India Post, which has an unparalleled pan-India reach, will enable us to provide our customers an easy access to our distinctly stylish collection of men’s and women’s apparel, accessories and footwear. With the size of the e-commerce industry set to grow at breakneck speed, getting India Post onboard as a shipping partner makes perfect sense. Our chief objective behind this initiative is to reach out to as many fashion enthusiasts as possible, across the country with our collection of youthful and affordable products.” 

India Post is claimed to be the world’s largest postal service network. Due to its expansive serviceable area, the last mile delivery to Tier II and Tier III cities has now received a major boost. Growing at 33 per cent, the e-commerce sector is expected to touch $76 billion by 2021 and the delivery/logistics constitutes approximately 12 per cent of this share.

Fuelled by the surging industry, the $50 billion Indian logistics sector saw a growth of about 80 per cent, making it the fifth-best performing major industry in India last year. India Post is set to tap into this market as e-commerce firms seek out more customers and expand into smaller cities.

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