Bangalore-based mobile payments service provider Ezetap Mobile Solutions Pvt Ltd has acquired Clinknow, a provider of loyalty platform for retailers, for an undisclosed amount.
Bangalore-based mobile payments service provider Ezetap Mobile Solutions Pvt Ltd has acquired Clinknow, a provider of loyalty platform for retailers, for an undisclosed amount.
Ezetap was founded in 2011 by Bose and Bhaktha Keshavachar. The acquisition will enable Ezetap in facilitating merchants to acquire new consumers or retarget existing consumers by using proprietary shopper graphic filters. Merchants can target consumers on the basis of spending behaviour, location and demographics. They can also create their own offers, as well as drive repeat visits.
Hyderabad-based Clink analyses anonymous transaction data and builds predictive models to target consumers according to past purchases, propensity to buy, location, lifetime value, etc. Its precise targeting platform then connects retailers with consumer segments that are most likely to buy their products and use their services.
Clink is the second venture of BITS Pilani alumni Abhishek Nayak and Arpit Mohan. Prior to Clink, they had co-founded Gharpay Technology Services Pvt Ltd, a technology start-up that offered a doorstep cash payment network for enterprises which was acquired by Gurgaon-based SSN Logistics Pvt Ltd in June 2013 for an undisclosed amount.
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