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2014-08-30

Jet Airways unveils digital travel platform for SMEs

Jet Airways has launched a digital travel and business networking platform on its website exclusively for small and medium scale enterprises (SMEs).

Jet Airways has launched a digital travel and business networking platform on its website exclusively for small and medium scale enterprises (SMEs), primarily in the hope of regaining some corporate passenger share it has lost in recent years to low-fare carriers, reports Economictimes.com.

 

"The segment is quite big. As Modi said, 65% of India's economy is dependent on SMEs," Rajeev Nambiar, Jet's Vice President, Sales told ET.

 

Apart from selling air tickets with special packages for SMEs, the platform will help with hotel bookings, car rentals, business insurance, telecom and business solutions, and single-point contact to arrange meetings, events and group travel. "SMEs using this tool will also have access to emails, electronic documents, an integrated calendar to better manage business tasks & meetings," said Belson Coutinho, Vice-President, Marketing, eCommerce and Innovations at the airline.

 

At a later stage, Jet plans to seek regulatory nod to allow small-time trading between users of the website, Coutinho adds further.

 

According to latest reports from the SMB Chamber Of Commerce and Ministry of Micro, Small and Medium Enterprises, India currently has more than 48 million SMEs. These SMEs contribute more than 45% of India's industrial output, 40% of the country's total exports and create 1.3 million jobs every year.

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