Welcome Guest

Businessex.Com
Home Interviews Start Up  Non Techpreneur  Entrepreneurial touch

Entrepreneurial touch

Guy Kawasaki, in his book, ‘Rules for Revolutionaries’, had stated that “People who are crazy enough to think that they can change the world, are probably the most likely to do it”. And after knowing Mr. Chetan Indap’s entrepreneurial journey you’ll agree

Tags: staffing solution

BY Archana Pareek | May 19, 2011 | COMMENTS ( 0 ) |

Entrepreneurial touch
Chetan Indap CEO, Joule Consulting PVt Ltd

Guy Kawasaki, in his book, ‘Rules for Revolutionaries’, had stated that “People who are crazy enough to think that they can change the world, are probably the most likely to do it”. And after knowing Mr. Chetan Indap’s entrepreneurial journey you’ll agree that he stands in the same league of people who are crazy enough to bring about a change and stand by it.

 

AP: Why did you choose business over service? Throw some light.

CI: I ventured into business at the age of 23 (1991) witha dance class along with a friend; ‘Jazz Club’ as it was called. But that did not generate enough money so within a year (1992) I started another venture, Lazer Network Communications, which manufactured Dish Antennae (Satellite dish was his final year Engineering project). While Jazz Club died a slow death, Lazer Network was sold at a profit.

 

Subsequently with marriage on cards I took up the corporate life. In 2003, after 5+ years stint in US and UK and having climbed the corporate ladder from Director Of Sales to Country Manager UK & Europe, I decided to return back to India. I chose to become Independent Consultant (started 9am Consulting in 2003) in the area of IT Services, and Sales & Business Development. In 2007, I helped my wife start her own venture in early childhood education and foray into ‘Phonetics’.

 

Today Phonickids, is over 650 students strong with total 3 centres in Mumbai. And I have marked the current year by starting Joule Consulting Pvt.Ltd and launching its first product StaffOnContract.com.

 

AP: Tell us about your company? How did the company come into existence? 

CI: Our company is called Joule Consulting Pvt.Ltd. Joule is the scientific unit of measure for ‘Work’ & ‘Energy’. Our first product is ‘StaffOnContract.com’, a digital marketplace for finding and on-boarding Contract staff for a specified period of time. It is a B2B portal that connects companies that need Contract staff on immediate basis (Demand-side) with companies that provide staff (Supply-side). Our supply-side consists of over 600 small to medium (SME) companies and over 1500 Independent Consultants (individuals who wish to work on Contract basis).

 

The concept of this business came from my own experience of being in this domain for the last 20 years.

a.    I have been doing Contract staffing in USA, UK and India and found that the current market was very unorganized and there was no single platform where the demand and supply-side could transact business in a faster, better and cheaper way

b.    I have lived life of an Independent Consultants since 2003 and have realized how difficult it is for individuals to find projects that match their expectations of work type, location and charges. Hence the formation of the company to address the above two problem areas.

 

AP: What is your business model? What is your product line? (offering) 

CI: Our business model is annual subscription based. Demand-side companies subscribe to our portal and have unlimited access to the candidates profiles and ability to dialog directly with the supply-side companies. The supply-side participants enter our portal for free. While this is the base platform, our product provides various value adds that makes the Contract staffing hiring experience easy and rich for all parties involved. Some key ones are listed below:

 

a.    We have a rating system enabling the demand-side to rate supply-side on their performance. This will help supply-side to improve and subsequently help demand-side to negotiate based on the rates.

b.    We provide Match percentage of the profile match to the requirements. This allows you to clearly see the best matched CVs in a descending order of match.

c.    We are encouraging the candidates to put their ‘Video CV’ for Demand-side to get a quick view of the softer skills and opportunity for the candidates to present and differentiate themselves properly

d.    Pan-India coverage making it simple to look for local resources for quick on-boarding

e.    Empanelled Vendor Management: enabling demand-side companies to manage their contracting vendors in an automated way

 

AP: How has the company grown under your able guidance? What has been your strategy to bring it to this level since inception?

CI: We started working on the StaffOnContract.com project in Oct of 2010. I had just one person who helped in business analysis and the software was outsourced to another company for development. Today we are 8 people strong with roles covering Head of Technology, Head of Sales, Head of Project Delivery, Software Development team, Strategic Alliance, Accounts & Finance. We have gained a few customers within 2 months of our launch and a healthy pipeline of prospects.

I think the biggest achievement from strategy stand-point was to get on board good set of people, who would self-drive the engine further. Today I am absolutely confident that even if I do not expand my team further, my current team will be adequate to take the company to the next level. Our other strategies literally get formed every other day and scrapped or modified every other day!!

 

AP: What is the biggest challenge you have faced so far while operating in this sector in India?

CI: In this sector, we have to deal with the HR community, specifically Talent Acquisition teams. Unfortunately this community works under tremendous stress levels at all times trying to meet objectives of multiple stakeholders. So over a period of time, every talent team develops its own internal processes that they feel comfortable with and which work for them. This creates huge resistance to change and to adopt deviations from the status-quo. Since StaffOnContract.com necessitates some mindset change and potential changes in standard operating procedures, we face push-backs to our proposition initially. It is only after that we demo our proposition or allow them to try our system for a week or so that they are able to align with the value and the benefits it can accrue to them vis-à-vis the efforts required to slightly modify their existing approaches.

 

AP: What have been the key marketing and brand building strategies for your business and how do you define your USP?

CI: Since we are an Internet driven company, our major focus will be through online advertising and social media marketing efforts. In addition we will be participating and speaking at various HR forums across India to directly communicate our message to the actual customers. Educating the community the benefits of adopting an organized platform like StaffOnContract.com will be our major thrust in the initial few months. Big-bang Marketing is always a confusing area; while conceptually it sounds great that once you have a full page AD in one of the National Dailies, it will create an instant buzz, make the concept visible to almost all potential customers, will reach masses etc. However, it is the one of the most expensive method of Marketing (after TV) and works on ‘Make it OR Break It” ROI.

 

Our USPs are as following:

 

1.    We the only B2B Marketplace for Contract Staffing in India

2.    We are the only portal to introduce a rating system

3.    We will be the only portal to introduce ‘Video CV’ concept

4.    We are the only portal that aggregates Small Medium Enterprises (SMEs) enabling delivery of ‘Employee as a Service’(EaaS) Cloud

 

AP: What is your growth plan for the company? Do you plan to diversify or integrate your functions? (forward/backward integration)

CI: We have made growth projections of Customers, Sales, Costs, Profits over a 3 and 5 year term. We have also made best case & worst case scenarios projections. While these plans are helping us focus on our objectives, we are seeing newer growth opportunities unearthing everyday. We do however have concrete plans of parallely releasing solutions that have both forward & backward integration with our base platform with an aim of covering the entire Contract Staffing Ecosystem.

 

AP: What would you have been if not an entrepreneur? Why?

CI: Probably a Sanyasi based in Himalayas! Where there is no object to live urban life and just ensure daily meals by giving Aashirwads!

Interestingly, when I was an employee and not an entrepreneur in a formal way, I was successful in my job, sheer because I operated like an entrepreneur! So I guess entrepreneurship is a state of mind rather than a profession!

 

Somehow people associate entrepreneurship with wealth generation, but in my definition entrepreneurship is the freedom to do what one likes; at ones own terms and creates a potential to generate wealth.

 

AP: What is your word of advice for today’s entrepreneurs who would like to enter into this Industry? What investment is needed?

CI: Contracting sector in India is on an exponential upward path, especially in the organized sectors. Within IT itself, from the current base of over 25,00,000 professionals and growing at 17% YoY, the prospects of Contract staffing stands at over 25% translating to over 7,50,000 individual Contractors. There is a huge scope for SMEs to enter into the Contract staffing domain. We are seeing huge interest & intent from the permanent staffing consultancies to foray into Contract staffing. With StaffOnContract’s help, they can easily get into this business at no capex. There is enough business out there for them to gain. In the longer term however, SMEs that are able to deliver clear value and differentiate themselves will win the race. Value could be in terms of developing their own internal Training programs to ensure that the staff they deliver is well trained both from soft and hard skills perspective. Differentiation can come from specializing in select set of skills or domains and work towards becoming amongst the top 3 players in their chosen area.

 

Please add your comment

Rating  
Not readable? Change text.

Enter the characters as seen on the image (case insensitive)
  Notify me of followup comments via e-mail   Subscribe for daily newsletter

Related Interviews

Lack of speed, execution is a sure shot killer for start-ups: Livspace's CEO Anuj Srivastava

Anuj Srivastava, CEO, Livspace

Bet it an entrepreneur, early-stage investor or a product manager, Anuj Srivastava does not have to do too many different things to play...

Flintobox: A box full of toys to set your kids' imagination soaring

Arunprasad Durairaj, Co- Founder and CEO, Flintobox

Today’s generation has no time to play. They are burden under the bulky textbooks from the beginning of their school life, leaving...

Edutor is more of a tech company than a content company: Co-founder Ramesh Karra

Ramesh Karra, Co-founder, Edutor Technologies

Edutor Technologies, a next gen EdTech solution, has introduced an Android-based solution on a platform called IGNITOR, which offers...

How Hippocampus is making pre-school education affordable for rural India

Umesh Malhotra, founder CEO, Hippocampus Learning Centres

During the 9 years’ stint at Infosys in US, Umesh Malhotra lived in the Bay Area of California with his wife and five year old son....

Hindustan Wellness: A comprehensive solution for all health and wellness needs

Siddharth Sangwan, Founder, Hindustan Wellness

The concept of a 360-degree preventive healthcare model as a viable business idea had been playing in Siddharth Sangwan’s mind for...

Looking for budget travel? YatraGenie serves as a one-stop-shop for travellers

Renil Komitla, founder, YatraGenie

Armed with an inherent knack for keen observation and market intelligence, Renil Komitla ventured into e-commerce via the launch of...

Govt policies for start-ups are stimulant for better growth: Yogesh Agarwal, Applane Solutions

Yogesh Agarwal, CEO, Applane Solutions

Applane Education is a Cloud ERP that helps educational institutions to automate their processes and thus, enables them to focus on...

How Smartican is changing the landscape of social media

Aastha Almast, Co-founder & CMO, Smartican (2nd from Left)

Founded in January 2013, Smartican is a youth oriented Digital Social Media, Game Development and Entertainment Company. Initially...

Looking for original luxury sedan parts? SparesHub.com ends your search

Tapas Gupta, Co-founder, SparesHub.com

The automobile spare parts replacement market in India is very large, complex and unorganised. The current size of the components...

It's a space age! Startup Dhruva set to privatise India's satellite industry

Sanjay Nekkanti, CEO, Dhruva Space

‘Shoot for the moon. Even if you miss, you will land among the stars.’ – The popular phrase hold true for 25 year old...

QuizWorks' brand PlayDay using gamification to accelerate enterprise growth

Raj Dam, Founder, PlayDay

Do you think playing games at workplace is unproductive? Think again. Nowadays, more businesses are using gamification tools to train...

Agripreneurs in India need long term visibility of fund: Ashutosh K. Sinha, Villfarm

Ashutosh K. Sinha, Co-founder & Director, Villfarm

Agripreneurs in India have the limited ability to invest and scale up their business. Therefore, they need longer term visibility of fund...

Gigstart: Here is your online party organiser

Atit Jain, Co-founder, Gigstart

Gigstart is a marketplace which facilitates quick and transparent connect between entertainers and party planners. It is first of its...

Ecolibrium Energy thrives on more than 100% YoY growth

Chintan Soni, CEO, Ecolibrium Energy

India has perennially been a power starved country with still 400 million of citizens not having access to power. Constant black-outs and...

Why Shrenik Gandhi quit Future Group to start his own venture

Shrenik Gandhi, CEO, White Rivers Digital

White Rivers Digital is India’s one of leading ROI driven digital agency that provides holistic communication strategies to take...

Kapil Agarwal's bootstrapped start-up UrbanHomez looks to clock Rs 5 cr next year

Kapil Agarwal, Founder & CEO, UrbanHomez.com

UrbanHomez is one of India’s largest online portals for Home Renovation, Design and Décor. It makes hassle free connection...

How Rahul Agarwal plans to build Organic Harvest into a Rs 100 cr venture

Rahul Agarwal, CEO, Organic Harvest

The 31-year-old Rahul Agarwal was an integral part of the highflying world of finance until an entrepreneurial bug bit him. Who would...

If you can dream it, you can do it

Saurav Modi, Founder, Just Jute Products

Like many other aspiring students, Saurav Modi, soon after his post graduation from Christ College, Bangalore, chose to pursue his career...

From a Village School Boy to a Serial Entrepreneur

Krishna Srinivasan, Founder & Chairman, Quest Explore Discover (QED)

Being a son of a village school headmaster, Krishna Srinivasan completed his education from a government school in Trichy. He has...

Witnessing 50-60% growth YoY: Saraogi

Vinit Saraogi, Managing Director, TBD Tradelink

The will to run and grow their own business has taken Vinit (Left) and his brother Bipin Saraogi (Right) quite far. From supplying sweets...

A Taxi Network for All India

Anshuman Mihir, Founder & CEO, MyTaxiIndia

Having the largest taxi rental network across India and with presence in more than 100 cities and connectivity with 48...

Toying With Growth

Sharad Venkta, MD & CEO, Toonz Retail India

Sharad Venkta, MD & CEO, Toonz Retail India, shares the growth path, success through franchising model and more in a chat with...

Innovate and Execute to Survive

Rajendra Rao, Founder, U-Wah Solutions & Co-Founder Madea Creative House

In a tete-a-tete with SMEntrepreneur, Rajendra Rao, Founder, U-Wah Solutions and Co-Founder Madea Creative House, shares his story about...

"Current State of This Market is Extremely Promising"

Sanjeev Mahajan, CEO, Enhance Clinics

Tell us about Enhance. What types of services are provided by your clinic?  Enhance is India’s fastest growing chain of...

Including the Financially Excluded

Ashish Ahuja, Vice President, FINO PayTech Ltd

In an interview with SMEntrepreneur, Ashish Ahuja, Vice President, FINO PayTech Ltd, talks about branchless banking services reaching out...

Cashing in on Car-Sharing

Greg Moran, Co-Founder, Zoomcar.in

How this concept of car-sharing rental service came to your mind? We both were big believers in the car-sharing business model that...

Adding Value to Walls

Mihir Mody, Founder and CEO, Adwallz

Wall posts now have a new address. From the over used online space, the brick and mortar counterpart is now an interesting canvas for...

Changing Indian Trading

Rohit Gadia

Rohit Gadia, CEO and Managing Director, CapitalVia Global Research Limited, turned his passion for stock market into his profession. He...

Teaching for understanding

Divesh Bhatija

Imagine being taught by someone who does not have an opinion about how dumb or smart you are. Imagine understanding everything you learn...

Passion is the key to success

Kanwar Singh

What led to the inception of Synergy Motors? Synergy Motors is about providing premium car rental services for customers who want to...

An eye for research

Vishal Oberoi, CEO, Market Xcel

In a chat with us, Vishal Oberoi, CEO, Market Xcel, gives the lowdown on his company that is enagegd in Research so as to give best...

Restaurant for classy marriages

Zuzer Lucknowala, MD, The Wedding Cafe & Lounge

Smitten by the idea of wedding theme based restaurants in the west while globe- trotting, Zuzer Lucknowala decided to introduce his...

Propelling SME Growth

Pooja Kumar, Founder, SME JoinUp

With a strong urge to build something of value for the SME sector, Pooja Kumar created SME JoinUp. We catch up with her to know about her...

Zooming success

Manoj Gursahani , MD< Manoj Gursahani Vamoose.in

The Vamoose.in website is based on an e-commerce platform developed by renowned European technology company 'EL Media Global'. It...

Business of Loyalty and Gift Cards

Nikhi Dhoka, Director, Unit Solutions

If you want a Loyalty Programme and Card System but do not know where to get the technology, Unit Solutions will show you the direction....

Gems of Jewellery Industry

Praveen Goel, CEO, Shree Raj Mahal Jewellers

Praveen Goel, who excelled in gold import and manufacture of loose diamonds, set up his first retail outlet in Karol bagh which in less...

The Forgotten Heros: Vimanika Edutainment Pvt. Ltd.

Karan Vir Arora, Vimanika Comics

Comics are everyone’s favourite but not many think of publishing them. Vimanika Edutainment Pvt Ltd brings out comics about the...

Connecting Farmers to Consumers

Rajiv Kumar Chugh, Founder, 4 Fresh Retail

4 Fresh brings best quality produce directly from the cultivators to the consumers. The company has tied up with around 5000 farmers all...

Transforming Data to Intelligence

Rajesh Varrier, Founder, Activecubes

Activecubes provides analytics services with associated technology solutions, empowering clients to make the best...

Creating Niche Knowledge Solutions

Sumeet Anand, Founder, Kreeo

While Google and Bing rule the world of ‘search’, Kreeo has a further more specialized offering for information...

Stay fit, the Life Mojo way

Namit Nangia, Founder, Life Mojo.

Namit Nangia who was able to reduce his weight successfully thought of sharing the idea with other people, officially. Hence, he came out...

De-Congestion Drive

Abhishek Rajan, Co- Founder, Easy2Commute.com

In their endeavor to de-congest Delhi roads and provide safe carpooling to Delhiites, Abhishek and Ambrish Co-founded Easy2Commute.com a...

Advertising through all possible avenues

Maninder Singh Sethi, Founder, Excelsior Public Relations

Maninder Singh Sethi, the Founder of Excelsior Public Relations always wanted to leverage various mediums to market and advertise a...

Minding others businesses

Hemang Arun Pandeet, MD & CEO of SiddhiVinayak Astrology Services Pvt. Ltd

Astrology as a concept has existed since time immemorial, but professionalism was never a part of it until Hemant Arun Pandeet arrived at...

The Hub of Masterminds

Mr. Sitashwa Srivastava, Co-founder, CreADivity

Jade Magnet (earlier known as CreADivity) is a crowd sourcing platform for creative services. First-of-its-kind in India, it is an...

Free Copies

Harsh Narang, Founder, PhokatCopy

What is the biggest woe of students? A small amount of pocket-money that gets exhausted getting photocopies! Solution? Harsh Narang,...

By Women, For Women

Revathi Roy, Founder, For-She Travels & Logistics

She started her company when she was in greatest pain, suffering from the bereavement of her husband. She was hardly left with any...

Helping relocate

Abhilash BP, CEO MM Group

Abhilash BP, CEO of MM Group, found a business idea from one of the most common problems that existed for a long time. The solution that...

Pioneering New Media

Aditya Basu, founder of Xtreme Television

Aditya Basu, founder of Xtreme Television, would not have succeeded in his venture had he not decided to stick to it come what may. Today...

Scrumptious Ice Creams

Vijay Arora, MD, Gelato Vinto

With a dream of serving Indian food buffs with mesmerising flavour of Italian desserts, Vijay Arora, Managing Director, Gelato Vinto in...

In good health

Sachin Malik, Founder, Diva Fitness

Understanding the different fitness requirements of women and providing them the right solutions of dealing with weight loss, Diva...

The childcare people

Bharat Kapoor, Director, Your Kids R Our Kids

You need not worry about your kids when you are away as Your Kids R Our Kids (YKROK) care centre provides your child the desired quality...

Connecting the Young

Samyak Chakrabarty, Managing Director, Electronic Youth Media

Samyak Chakrabarty might look like any other student when sitting in the mass media class of Jaihind College but his accomplishments...