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Würfel was conceived with a noble thought: to introduce the elegance and functionality of European kitchens into every Indian home. Our mission is simple yet profound: to elevate the cooking experience in Indian homes by providing high-quality, modular kitchens that combine European craftsmanship with the durability and practicality required for Indian cooking practices. We believe that a kitchen is not just a place to cook; it is the heart of a home where memories are made, and every meal is crafted with care. That is why we design and manufacture products that are made to last a lifetime, crafted with precision and attention to detail, using the best materials from Europe.
Würfel stands at the intersection of international design and Indian practicality, offering a wide range of kitchen and home interior solutions that are both aesthetically pleasing and highly functional. With a commitment to quality, innovation, and sustainability, we have established ourselves as a leading brand in the modular kitchen industry in India.
At Würfel, we understand the demands of the modern Indian kitchen. We know that cooking in India involves robust practices, from frying and simmering to the use of heavy cookware. That’s why every product we create is designed with these needs in mind. Our raw materials, hardware, and finishes are handpicked from the best manufacturers in Europe. We ensure that our kitchens are not only stylish but also built to withstand the rigorous cooking habits of Indian households. Whether it's our cabinets, countertops, or hinges, every component is carefully selected for its quality and longevity, making our kitchens not just beautiful but also practical and durable.
Incorporating European standards of design, innovation, and materials ensures that our kitchens last for years, even under the pressure of heavy use. At the same time, we offer solutions that are aesthetically pleasing, offering clean lines, modern designs, and ergonomic layouts. Our products cater to a wide variety of tastes, from contemporary minimalist styles to more traditional and ornate designs, ensuring that we have something for every home.
Würfel offers an extensive range of products designed to transform any home into a stylish, functional living space. While we specialize in modular kitchens, our product portfolio also includes solutions for other areas of the home. Here’s a closer look at what we offer:
Our flagship products, modular kitchens, are designed with European craftsmanship and customized to suit the unique needs of Indian households. From storage solutions to layout designs, we provide modular kitchen units that are both practical and beautiful. Our kitchens come with a variety of features like smart storage options, pull-out baskets, and high-quality appliances, ensuring that your kitchen is organized and efficient.
Along with kitchens, we offer modular wardrobes designed to maximize space and improve storage efficiency. Whether you're looking for sleek sliding wardrobes or more traditional hinged models, we provide bespoke solutions tailored to your preferences and room dimensions.
Our TV units are crafted to complement the aesthetics of your living room while offering ample storage for media devices and accessories. Designed to meet modern requirements, these units blend seamlessly into contemporary living spaces.
Our bathroom vanities combine style with functionality, offering innovative storage options while enhancing the overall design of your bathroom. Available in a variety of finishes and sizes, our vanities are designed to suit both compact spaces and larger bathrooms.
For the home office or study area, our custom-designed study tables offer ergonomic features that enhance productivity while fitting into your home’s decor. With a focus on comfort, functionality, and space optimization, our study tables are designed to meet the demands of modern workspaces.
In addition to our modular kitchens, Würfel also offers complete home interior solutions. From living room furniture to bedroom setups, we work closely with our clients to design entire home interiors that reflect their taste and lifestyle. Our expertise in creating seamless and stylish home interiors ensures that your living spaces are both beautiful and practical.
Würfel's commitment to quality and innovation has been recognized across the industry. We have been honored with several prestigious awards, including:
Times Business Awards for the Best Modular Kitchen Brand in India, awarded in 2018, 2019, 2020, and 2021. These awards recognize our consistent excellence in the modular kitchen industry and our contribution to transforming kitchens across India.
Most Innovative Kitchen by the Indian Kitchen Congress for 2019 and 2020. This recognition highlights our ability to push the boundaries of design and functionality, introducing innovative solutions that meet the evolving needs of modern Indian homes.
These accolades reflect our commitment to excellence, and they inspire us to continue pushing the envelope in kitchen design and home interiors.
Würfel has established itself as India’s largest premium modular kitchen brand, setting a new benchmark for quality, design, and innovation in the modular kitchen industry. Here’s why Würfel is the best choice for your home:
By sourcing materials from Europe, we ensure that our products are of the highest quality. European design principles, craftsmanship, and durability are embedded into every product we create, ensuring a product that not only looks stunning but also stands the test of time.
Würfel has grown exponentially, with a company growth rate of 1.7 to 2X year on year. Our business model has proven successful, leading to consistent growth and a high return on investment (ROI). Our franchise partners typically achieve break-even within 15 to 18 months, ensuring that both the business and customers experience long-term success.
Our strong presence in the market, combined with our award-winning products, makes us a trusted name in the modular kitchen space. We have established ourselves as a go-to brand for premium kitchens and home interior solutions across India.
We offer extensive support to our franchise partners to help them succeed. From business setup to day-to-day operational assistance, we provide all the tools and resources necessary for success. Our partners also benefit from marketing support, including online leads generated each month to drive business growth.
With an expected monthly sales of INR 25-35 lakhs for Tier 2 and 3 locations, and a profit margin that ranges from 50% to 100%, franchisees can expect a high return on their investment. Our business model is designed to ensure strong and sustainable growth for every franchise partner.
Würfel currently operates in over 40 locations across India, with a strong presence in major cities such as Bangalore, Mumbai, Delhi, Hyderabad, Chennai, and Kolkata. We are continuously expanding, with more studios and showrooms being planned in key cities across India.
In addition to our domestic presence, Würfel has also expanded internationally, with a presence in Qatar. As part of our expansion plans, we are looking to open new locations across the country and abroad, and we are actively seeking franchise partners who are committed to delivering high-quality kitchens and home interiors.
At Würfel, we value strong partnerships built on trust, commitment, and shared goals. We are always on the lookout for franchisees who share our passion for delivering world-class products and services. Ideal franchise partners should be:
The investment required for a Würfel franchise varies depending on the location and the size of the studio.
We offer a royalty-free model for franchise partners, ensuring that all earnings go directly to the franchisee.
We provide comprehensive support to ensure that our franchisees succeed. This includes:
Operations Commenced On 2015
Franchise Commenced On 2015
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 500000
Royalty/Commission 38 %
Exclusive territorial rights to a unit franchisee Yes
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Haryana, Himachal Pradesh, Delhi, Punjab, Uttarakhand, Uttar Pradesh
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu
Assam, Odisha, West Bengal
Goa, Gujarat, Maharashtra, Rajasthan
Bihar, Jharkhand, Madhya Pradesh
Chandigarh, Pondicherry
Type of property required for this franchise opportunity Commercial
Floor area requirement 1500 - 3000 Sq.ft
Do you have a standard franchise agreement? Yes
How long is the franchise term for? Lifetime
Is the term renewable? Yes
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