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Whites & Brights
we believe that laundry is more than just a routine chore – it’s an essential part of daily life that deserves attention, care, and innovation. Our company was born from a simple, powerful vision: to revolutionize the laundry industry by marrying cutting-edge technology with environmentally responsible practices and a relentless commitment to customer satisfaction.
We’re not just another laundry service. We are a movement toward smarter, cleaner, and greener living. Our mission is to raise the bar in fabric care while contributing positively to the planet and the communities we serve.
The Spark Behind the Idea
The inspiration for Whites & Brights came from a personal need. Our founders, like many busy professionals and families, struggled to find a laundry service that offered both premium results and responsible practices. Too often, they encountered outdated equipment, harsh chemicals, inconsistent quality, and impersonal service. More importantly, they saw a serious gap when it came to sustainability. With growing concerns about climate change and waste, they wondered: Why hasn’t the laundry industry evolved to meet today’s environmental and lifestyle standards?
What Makes Us Different
Every decision at Whites & Brights is driven by three core principles: Innovation, Sustainability, and Excellence in Service.
1.Innovation at Our Core
We’ve invested in some of the most advanced laundry technologies available in the market today. Our state-of-the-art equipment is designed to deliver superior results while using less water, less energy, and fewer harsh chemicals. From intelligent washing systems that tailor each cycle to the unique needs of your garments, to proprietary stain-removal techniques that preserve fabric quality, everything we do is focused on delivering optimal performance.
Our cleaning processes are powered by eco-friendly, biodegradable detergents that are tough on stains but gentle on both your clothes and the environment. We also use ozone-infused water systems and low-temperature cleaning methods, which are not only energy-efficient but also extend the life of your garments.
2.Sustainability as a Standard, Not an Option
Environmental responsibility isn’t a buzzword for us — it’s the backbone of our business model. The laundry industry is notorious for high water usage, chemical runoff, and energy consumption. At Whites & Brights, we’ve reimagined every step of the process to minimize our ecological footprint.
We utilize closed-loop water systems that drastically reduce water waste and eliminate harmful discharge into the environment. Our packaging materials are made from recycled and compostable sources, and we constantly evaluate our supply chain to ensure it aligns with our sustainability goals.
3.Exceptional Service, Every Time
At Whites & Brights, customer experience is everything. We understand that your time is valuable, and your garments are precious. That’s why we’ve built a customer-first model that prioritizes convenience, communication, and care.
From intuitive mobile scheduling and real-time order tracking to contactless pickup and delivery, we make laundry day completely hassle-free. Our customer support team is responsive, knowledgeable, and genuinely committed to making sure you’re satisfied with every order.
Every item that comes through our doors is treated with care and respect — as if it were our own. Whether it's your favourite shirt, a cherished heirloom, or a business suit that needs to look flawless for an important meeting, we deliver with precision and pride.
Our People
Behind every sparkling white shirt and revitalized fabric is a dedicated team of professionals who care deeply about what they do. Our staff is trained not just in laundry science but also in customer service excellence. Every member of the Whites & Brights team — from pick-up drivers to garment care specialists — shares a common goal: to exceed your expectations.
We also invest in our team’s growth through continuous training, a supportive workplace culture, and a focus on personal and professional development. Happy teams create happy customers, and that’s a cycle we’re proud to maintain.
Building a Greener Future, Together
Whites & Brights isn’t just a laundry company it’s a platform for change. We believe that businesses have a responsibility to lead by example, and we invite our customers to be part of that journey. Whether you’re opting for reusable garment bags, choosing eco-delivery routes, or simply reducing your water usage by outsourcing laundry, every choice matter.
We regularly host community events focused on sustainability and partner with local organizations to support environmental education and clean-up efforts. Together, we can make a meaningful difference — one load of laundry at a time.
Join us:
We’re honoured to be trusted with your garments and your time. Thank you for supporting a business that’s trying to do things differently and do them better. Whites & Brights Where technology meets tenderness, and every wash makes a world of difference.
Operations Commenced On 2025
Franchise Commenced On 2025
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 300000
Royalty/Commission 6 %
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 50 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements NO
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 300 - 500 Sq.ft
Preferred location of unit franchise outlet tier 2 cities
Detailed operating manuals for franchisees Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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