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Our Flavorful Journey
DM Foods has carved a distinctive place in the Quick Service Restaurant (QSR) industry, establishing two thriving brands—Mad Fries and We Chai—that have delighted customers and inspired aspiring entrepreneurs. From crispy, indulgent fries to the smoky, aromatic charm of Tandoori Tea, these brands have successfully merged great taste with efficient business models. With over 250 outlets between them and hundreds of entrepreneurs empowered, DM Foods has proven its capability to deliver quality food experiences at scale.
Now, DM Foods proudly introduces We Crunch, a bold and flavorful new venture in the world of fried chicken. Born from the same commitment to quality and innovation, We Crunch is a celebration of bold flavors, satisfying textures, and fast-paced service. Whether it's perfectly fried chicken, juicy burgers, loaded wraps, brownies that melt in your mouth, or classic fries done right—We Crunch serves it all, with freshness and flair at the core of every offering.
We Crunch isn’t just another food outlet—it’s a promise to elevate the chicken experience. With an expertly crafted menu, an easy-to-operate business model, and customer-pleasing dishes that are both crave-worthy and consistent, We Crunch is positioned to become a leader in its segment. Every bite is a testament to flavor, freshness, and the innovative edge that DM Foods is known for.
What Makes We Crunch Special?
We Crunch is not trying to replicate; it’s redefining. While fried chicken has always been a fan favorite, We Crunch focuses on bringing next-level crispiness, unique spice blends, and unbeatable freshness to the table. The menu is built to satisfy a wide range of palates—from die-hard chicken lovers to foodies who enjoy fusion snacks, sweet treats, or wholesome wraps. But beyond the food, the brand has been structured for business scalability and simplicity, making it an ideal opportunity for entrepreneurs across the country.
The success of a QSR brand lies not only in its menu but in its operational backbone. At We Crunch, that backbone is strong, well-defined, and designed for success. The brand leverages standardized processes, reliable ingredient sourcing, and a support network that empowers franchisees with minimal hassle. It’s this attention to both customer experience and franchise partner success that sets We Crunch apart.
Why Choose We Crunch?
No Royalty
One of the most significant advantages of joining the We Crunch franchise network is the zero-royalty model. Unlike many other QSR brands that demand a percentage of your revenue as royalty, We Crunch lets you keep what you earn. This royalty-free approach maximizes your returns and allows you to reinvest in your growth. It’s a transparent, franchisee-friendly model that prioritizes your success.
Craving-Worthy Crunchy Chicken
We Crunch delivers on what customers crave—crispy, juicy, flavorful chicken that leaves a lasting impression. The brand has perfected its recipe to deliver consistent quality with a flavor profile that customers fall in love with from the first bite. This isn’t just fast food—it’s an experience that people seek out and keep coming back for.
Low Investment, High Profit
We Crunch offers a rare combination of low capital investment and high profitability. The setup requirements are cost-effective, and the operational model is designed to deliver maximum returns with minimal overheads. Entrepreneurs can enter the market quickly without burning a hole in their finances. And with a powerful menu and brand appeal, returns start flowing in fast.
Operational Breakeven From Month One
What makes We Crunch a truly compelling opportunity is the speed at which profitability kicks in. With the right location and adherence to the brand’s systems, franchisees can achieve operational breakeven within the very first month. That’s almost unheard of in the food industry and speaks volumes about the efficiency and appeal of the brand.
Profit Margin of More Than 50%
With product pricing that strikes the right balance between affordability and value, and ingredient sourcing that is optimized for efficiency, We Crunch delivers impressive profit margins—more than 50% in many cases. This level of profitability ensures that franchisees not only cover costs quickly but also generate significant income over time.
No Chef or Cook Required
Running a food business often involves the challenge of hiring and retaining skilled kitchen staff. We Crunch eliminates this barrier entirely. Thanks to a streamlined, Standard Operating Procedure (SOP)-based menu, no professional chef or cook is required. This dramatically reduces staffing costs and simplifies training and daily operations.
SOP-Based Menu
Consistency is key in the QSR world, and We Crunch ensures this through its SOP-based menu. Every item is designed to be prepared in a standardized way, which ensures that whether it’s your first customer of the day or your hundredth, they get the same delicious experience. The SOPs also make staff training quick and easy, reducing dependency on skilled labor.
Minimum or No Experience Staff Can Operate It
This is a truly beginner-friendly business model. Staff members don’t need a background in hospitality or food service to run a We Crunch outlet. As long as they’re willing to learn and follow simple guidelines, they can deliver quality results. This makes recruitment easier, turnover less disruptive, and operations more stable.
Staff Training at Your Location
DM Foods takes partner support seriously. When you sign up for a We Crunch franchise, you receive comprehensive staff training conducted at your own location. This ensures that your team is trained in real-time, in the actual working environment, which leads to smoother operations from day one. This hands-on approach empowers franchisees to hit the ground running with confidence.
Loaded Menu, Mouthwatering Products
We Crunch doesn’t limit itself to fried chicken alone. The menu includes a wide range of complementary items—burgers that burst with flavor, wraps that satisfy with every bite, indulgent brownies for dessert lovers, and fries that are a perfect side to every main. This variety ensures you attract a wide customer base and encourage repeat visits. It also allows for higher average order value, which boosts your daily revenue.
Hassle-Free Business to Operate
From the outset, We Crunch has been designed to be a simple, hassle-free business. The standardized processes, easy-to-learn systems, and reliable supply chains ensure that even first-time business owners can manage operations efficiently. There’s no need for complex logistics or culinary expertise. Everything you need is provided or supported by the brand, allowing you to focus on what really matters—delivering a great customer experience and growing your business.
A Brand Backed by Proven Success
DM Foods is not new to building successful food brands. With Mad Fries and We Chai already established as robust and fast-growing QSR ventures, We Crunch steps into the market with the full weight of experience and industry insight. The systems, supply chains, marketing strategies, and operational structures have all been battle-tested and refined through years of hands-on success. When you join We Crunch, you’re not starting from scratch—you’re stepping into a system built for results.
We Crunch isn’t just another fried chicken outlet. It’s a movement toward better, smarter, and more profitable QSR entrepreneurship. Whether you’re a first-time investor or an experienced businessperson looking to diversify your portfolio, We Crunch offers an opportunity that combines mouthwatering food with operational simplicity and impressive returns.
With no royalty, high margins, quick breakeven, and hands-on support, We Crunch presents one of the most accessible and rewarding franchise models in today’s food service landscape. Supported by the legacy and credibility of DM Foods, this brand is built for longevity and growth.
If you’re looking for a business that’s easy to manage, exciting to promote, and immensely rewarding, your search ends here. Step into the future of fast food with We Crunch—where every bite is a business opportunity, and every franchisee is a valued partner in a deliciously successful journey.
Operations Commenced On 2022
Franchise Commenced On 2024
Investment INR 50000 - 2lakh
Franchise/Brand Fee INR 190000
Performance guarantee to Unit Franchise Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 6-8 Months
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 150 Sq.ft
Preferred location of unit franchise outlet Pan India
Detailed operating manuals for franchisees Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
Disclaimer: Franchise India is an integrated franchise solution company since 1999, and an absolute authority on franchising and licensing. FIHL (www.franchiseindia.com) and the site sponsors accept no liability for the accuracy of any information contained on this site or on other linked sites. We recommend you take advice from a lawyer, accountant and franchise consultant experienced in franchising before you commit yourself. It is user’s responsibility to satisfy yourself as to the accuracy and reliability of the information supplied. Please read the terms & conditions on Franchise India.
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