Wag & Love: Premium Natural Dog Food Franchise Opportunity
Wag & Love is a premium natural dog food brand based in Mumbai, driven by a deep love and passion for dogs. The company offers high-quality, holistic nutrition for dogs, ensuring they lead healthy and happy lives. Their products are manufactured at an IFS & GMP+ certified facility in the Netherlands, using only the finest ingredients to ensure the highest standards of quality.
Brand Philosophy
At Wag & Love, we believe in providing dogs with the best nutrition possible, inspired by the love they share with us. Our mission is to offer ultra-premium, natural dog food that is both honest and affordable, allowing dog owners across India to provide their pets with superior nutrition.
Our products are enriched with Superfoods such as apple, carrot, cranberries, basil, thyme, yucca, prebiotics, probiotics, and many other nutrient-dense ingredients. We also prioritize high meat content, using Dutch chicken and Norwegian salmon as primary sources of protein. All our ingredients are ethically sourced from Europe, ensuring fresh and natural nutrition without any added artificial flavors, colors, preservatives, or GMOs.
Franchise Opportunity
Wag & Love offers an exciting franchise opportunity for individuals who are passionate about pets and are looking to be a part of a growing industry. With the rise in awareness of natural and healthy pet food, Wag & Love is positioning itself as a trusted brand that provides the best for dogs and their families.
Franchise Cost
The investment required to open a Wag & Love franchise ranges from Rs. 2 lakh to Rs. 5 lakh. This amount will cover the setup costs, including initial inventory, infrastructure, and operational expenses. The investment ensures that franchisees have access to the Wag & Love brand, product range, and operational support.
Franchise / Brand Fee
The franchise or brand fee is not explicitly mentioned here, but it typically covers the cost of training, branding, and ongoing support from the parent company.
Royalty / Commission
Franchisees will earn a 2% royalty/commission on their sales. This low commission percentage ensures that franchisees can retain a larger share of profits while benefiting from the brand’s established reputation and high-quality products.
Return on Investment (ROI)
Wag & Love’s focus on quality and premium ingredients gives it a competitive edge in the pet food market. With a growing demand for healthy and natural dog food, franchisees can expect strong sales and a steady return on investment.
Floor Area Requirements
To establish a Wag & Love franchise, the required floor area is generally between 100 to 200 square feet. This size allows franchisees to showcase products effectively while ensuring efficient operations, whether in urban or suburban locations.
Wag & Love offers a promising franchise opportunity in the growing natural pet food industry. With a focus on premium ingredients, a commitment to quality, and an affordable investment model, this opportunity provides a strong foundation for entrepreneurs who are passionate about pets and want to contribute to a healthier future for dogs in India.
Operations Commenced On 2016
Franchise Commenced On 2020
Investment INR 2lakh - 5lakh
Franchise/Brand Fee INR 000
Royalty/Commission 2 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Floor area requirement 300 - 600 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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