Vismay is a renowned brand specializing in women's ethnic wear and lingerie, with a rich legacy that dates back to 1987. The brand officially launched its premium ethnic wear line, "Vismay," in 2004, and has since grown to become a prominent name in the fashion industry. Vismay is committed to offering high-quality fashion products, focusing on delivering elegant and stylish ethnic wear and intimate apparel for women.
The brand has invested in modern manufacturing facilities, which ensures that every product meets strict quality control measures. Additionally, Vismay boasts a talented team of in-house designers and a dedicated sourcing team located across India, enabling them to stay on top of the latest trends and incorporate the finest fabrics into their collections. This attention to detail and commitment to quality have played a crucial role in Vismay’s success and reputation in the market.
As of now, Vismay operates over 35 exclusive stores across 30+ cities in India, making it accessible to a wide customer base. The brand’s physical presence and dedicated customer service are key aspects of its growth strategy, and Vismay takes pride in helping enhance the lives of its customers through its premium product offerings.
Franchise Opportunity:
Vismay offers a lucrative franchise model for entrepreneurs looking to invest in a promising business. The cost of setting up a franchise unit ranges from Rs. 20 lac to 30 lac, which includes the franchise fee of Rs. 2,00,000. Notably, there is no royalty or commission fee required from the franchisee, making it a financially appealing opportunity.
The expected return on investment (ROI) for a franchise unit is approximately 40%, indicating the strong profit potential of the business. Additionally, the payback period for recovering the capital investment is estimated to be between 1 to 2 years, depending on location and market conditions. This relatively short payback period makes the Vismay franchise opportunity an attractive option for investors looking for quicker returns.
The floor area requirements for a Vismay franchise range from 400 to 600 square feet, making it suitable for both high-footfall retail locations in malls or standalone outlets in popular localities.
With the combination of a solid brand presence, premium quality products, and a relatively low entry cost with high profitability, Vismay’s franchise opportunity offers great potential for aspiring entrepreneurs in India’s growing ethnic wear and lingerie market.
Operations Commenced On 2006
Franchise Commenced On 2017
Investment INR 20lakh - 30lakh
Franchise/Brand Fee INR 200000
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
- NA -
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 600 Sq.ft
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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