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Launched in 2009, Vision Express has quickly established itself as a key player in the Indian optical retail market. A joint venture between Reliance Retail Limited, a subsidiary of the renowned Reliance Industries, and Grand Vision, a global leader in optical retail based in Europe, Vision Express embodies a unique fusion of expertise and innovation. The brand not only focuses on selling eyewear but also aims to elevate the entire customer experience through a combination of high-quality products, professional advice, and exceptional service.
At the heart of Vision Express's operations lies a commitment to customer satisfaction. The brand aims to inspire rather than merely fulfill, ensuring that every visit to a Vision Express store is not just about purchasing eyewear, but also about gaining valuable insights into eye care. This philosophy is reflected in their transparent pricing models, contemporary designs, and free lifetime services that build long-term relationships with customers.
The mission of Vision Express is clear: to provide high-quality eyewear while promoting eye health through professional, informed consultations. By combining the best practices from global optical standards with local insights, Vision Express aims to set benchmarks in the industry.
Vision Express offers an extensive selection of eyewear that caters to diverse consumer needs. From stylish frames and advanced lenses to specialized sunglasses and contact lenses, the product range is designed to appeal to various demographics. The brand continuously updates its inventory with the latest designs, ensuring that customers have access to contemporary styles that reflect current fashion trends.
Moreover, Vision Express collaborates with well-known eyewear brands to provide a curated collection that meets the highest standards of quality and aesthetics. Customers can find eyewear solutions for every occasion, whether they need prescription glasses for daily use or stylish sunglasses for a day out.
One of the distinguishing features of Vision Express is its emphasis on eye care. The brand recognizes that eyewear is not just a fashion accessory; it is an essential component of overall health. To this end, Vision Express offers a European Certified 6-step eye test conducted by certified optometrists. This comprehensive examination goes beyond the basic vision test, assessing various aspects of eye health and ensuring that customers receive tailored recommendations based on their specific needs.
The eye tests include detailed assessments of visual acuity, eye coordination, and even the health of the retina. This thorough approach not only helps in the accurate prescription of eyewear but also plays a crucial role in identifying potential eye conditions early, ensuring better health outcomes for customers.
With over 160 exclusive stores across more than 30 cities, Vision Express has made significant strides in enhancing customer accessibility. Each store is designed to offer a welcoming and informative atmosphere where customers can feel at ease while making their eyewear choices. The layout and design of the stores facilitate a seamless shopping experience, with trained staff available to guide customers through the selection process.
In addition to the visual appeal of the stores, Vision Express places a strong emphasis on customer service. Staff members are trained to provide personalized consultations, ensuring that each customer feels valued and understood. Whether a customer is seeking advice on frame styles or specific lens technologies, the staff's expertise and dedication contribute significantly to the overall shopping experience.
Vision Express is committed to maintaining international quality standards across all its products and services. This commitment is evident in every aspect of the brand's operations, from product sourcing to customer service. By implementing rigorous quality checks and adhering to best practices in optical retailing, Vision Express ensures that customers receive products that are not only stylish but also durable and effective.
The brand’s transparent pricing policy further reinforces its commitment to quality and customer trust. By clearly displaying the costs associated with each product and service, Vision Express empowers customers to make informed decisions without the fear of hidden charges.
In an industry where customer retention can be challenging, Vision Express stands out with its offer of free lifetime service. This initiative includes free adjustments, repairs, and cleanings for eyewear purchased from their stores. Such a service not only enhances customer satisfaction but also fosters loyalty, as customers feel supported long after their initial purchase.
This approach reflects Vision Express's understanding that eyewear, like any other accessory, requires maintenance and care over time. By providing these services for free, the brand reinforces its dedication to customer care and builds lasting relationships with its clientele.
Vision Express is not just focused on profit; it also believes in giving back to the community. The brand engages in various social responsibility initiatives aimed at promoting eye health awareness. By conducting eye camps and awareness programs in schools and communities, Vision Express educates the public about the importance of regular eye check-ups and proper eye care.
Such initiatives demonstrate the brand's commitment to making a positive impact on society while also positioning itself as a thought leader in the optical retail space. This alignment of business objectives with social responsibility enhances the brand's image and strengthens its connection with customers.
As Vision Express continues to expand its footprint across India, the brand is poised for further growth. The optical retail market in India is projected to grow significantly, driven by increasing awareness of eye health, the rising prevalence of vision problems, and a growing demand for fashionable eyewear.
Vision Express plans to leverage its expertise and reputation to capture a larger market share while maintaining its commitment to quality and customer service. By continually innovating its product offerings and enhancing the customer experience, Vision Express aims to remain at the forefront of the optical retail industry in India.
Operations Commenced On 2009
Franchise Commenced On 2020
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 1000000
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 400 - 600 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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