Van Heusen is a well-established global brand with a strong reputation in the workwear sector, offering a wide range of formal and business apparel for both men and women. Founded in 1921 in the United States, the brand has evolved over the decades to become synonymous with sophistication, quality, and professionalism. Its products typically include tailored shirts, suits, trousers, dresses, and other business attire, catering to individuals looking for stylish yet functional workwear options.
The brand made its entry into the Indian market in 1990, marking the beginning of its journey to become a key player in the country’s formal wear segment. This move was part of a larger trend of Western brands expanding into the Indian market in the 1990s as the country’s economy opened up. In India, the brand is managed by Aditya Birla Fashion and Retail Ltd. (ABFRL), a subsidiary of the Aditya Birla Group, one of the largest conglomerates in India. ABFRL holds the perpetual license to operate and expand the Van Heusen brand in the Indian subcontinent, overseeing all aspects of its marketing, distribution, and retail presence.
Vishak Kumar, the CEO of Madura Fashion & Lifestyle (MF&L), which is a business unit of ABFRL, is responsible for the strategic management of Van Heusen, as well as other prominent brands under ABFRL, including Louis Philippe, Allen Solly, and Peter England. Under his leadership, these brands have maintained strong positions in the Indian market by focusing on innovation, customer satisfaction, and expanding the reach of their retail and online channels.
Van Heusen operates in India through the Franchise Owned Franchise Operated (FOFO) model, a common business structure in the retail industry. This model allows the brand to partner with local entrepreneurs or business owners to expand its footprint across the country. In the FOFO model, franchisees are responsible for managing the day-to-day operations of the stores, while the parent company (ABFRL) provides the brand’s products, marketing, and operational guidelines. This partnership model enables Van Heusen to rapidly scale its presence in India while leveraging the expertise of local operators.
The FOFO model also provides a level of flexibility for franchisees, who can tap into the established brand value of Van Heusen while benefiting from the support and resources offered by ABFRL. This strategy has helped Van Heusen become one of the most recognizable and preferred brands for workwear in India.
Operations Commenced On 1990
Franchise Commenced On 1990
Investment INR 30lakh - 50lakh
Franchise/Brand Fee INR 000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 30 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Other investment requirements No
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu
Type of property required for this franchise opportunity Commercial
Floor area requirement 1000 - 1200 Sq.ft
Detailed operating manuals for franchisees Yes
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 9 Years
Is the term renewable? Yes
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