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At Tovo, our mission has always been to inspire every life by serving emotion, respect, and the right food without conditions. We aim to make Tovo a routine by serving one product, one time, once a day to every person through the incredible experience of our Infused Grill Chicken. Our patented Moisture Retaining Technique makes our chicken stand out from the rest.
Our Infused Chicken is slow-cooked with our patented technique, allowing us to retain 100% of the moisture and nutritional value. Unlike other cooking methods, we don't use water in the cooking process, and no additional fat or oil is used. Our chicken is cage-free, non-frozen, and preservative-free, making it the healthiest form of poultry. The retained moisture makes it tastier and juicier than other alternatives.
Compared to grilled, fried, and BBQ chicken, our Infused Chicken is the clear winner. We use zero oil and water in the entire cooking process, only retaining the natural good fat of the chicken through our patented cooking procedure. Infused Chicken has zero carcinogenic traces, as it is cooked through a combination of heat involving steam, convection, and conduction.
At Tovo, we are committed to reducing food wastage and caring for the environment. Through water conservation and our patented cooking procedure, we have effectively changed our consumer’s perception towards food consumption. We have managed to bring down our consumer food wastage to a minimum of 6%, while the Indian Food Industry's cumulative average stands at 67.8%.
Sustainable QSR
Our Humble Beginnings
Founded on the principles outlined in a ground-breaking research paper on "Sustainable Food & Wastage Systems," Tovo embarked on its journey from a mere concept in January 2011 to a reality in 2014. It took four years of meticulous planning, research, and dedication to bring Tovo to life—a brand that stands not just for exceptional food but for a revolution in the food industry.
Tasty & Healthiest
At the heart of Tovo's menu is our signature Infused Chicken, a dish that has redefined what it means to enjoy chicken. Crafted through a patented* Moisture Retention Technique, our chicken is marinated for 12 hours, slow-cooked with a combination of heats, and infused with natural flavours and locally inspired masalas. This process ensures the highest moisture content, making our chicken the most succulent and healthiest option available.
Being Good, No cages. No nasties. No added hormones. No Exceptions. No freezing. Produce farmed locally; Farms to Kitchen; paddock to plates; soil to tables are theory we believe, and we will keep believing.
Doing Good, No greatness is great as giving back to the society. Starting from planting trees, cleaning social places, painting public walls, aiding food to charity, supporting child educations, building libraries in rural areas we have done it all and we will keep doing it.
Feeling Good, It is very simple, food done right. We have been all about bringing you the tastiest, freshest, and healthiest foods around your community. However, our commitment to this continues, it comes back to one thing: The Infused Chicken.
"Tovo's Infused Chicken is a culinary masterpiece, crafted with a patented Moisture Retention Technique that locks in juicy flavour while maintaining low fat content. Marinated for 12 hours in a blend of locally inspired masalas, our chicken is slow-cooked to perfection, resulting in a tender and succulent experience. From the bold and spicy Tandoori to the creamy and rich Butter Chicken, our Infused Chicken offers a variety of flavours to satisfy every palate. Enjoy it as a standalone dish, or let our chefs create a customized culinary experience for you."
Operations Commenced On 2014
Franchise Commenced On 2022
Investment INR 1 Cr. - 2 Cr
Franchise/Brand Fee INR 2000000
Royalty/Commission 8 %
City Wise
Investment INR 1 Cr. - 2 Cr
Unit/Brand Fee INR 2000000
Master/Brand Fee INR 2000000
Royalty/Commission 8 %
Delhi, Punjab
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
West Bengal
Maharashtra, Goa
- NA -
Pondicherry
How long is the franchise term for? Years
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