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ToniQ Retail Brands Pvt Ltd was founded in 2010, with a focus on creating jewelry brands to revolutionize the Indian accessories market. The Company’s footprint has today grown to 200+ stores in PAN India and over 150 team members. Today the company portfolio consists of 3 brands, all within the fashion accessories space, Toniq.
Our journey, like every great story, begins from humble beginnings .Having worked and led the fashion accessories space at an international retailer, our Founder Sonali on her return to India, realized that there was a huge gap of well-designed and well-priced fashion accessories and jewelry in the Indian market. Our first office was the garage of our founder in Chennai. She and her co- founder and brother Sohel personally packed and shipped the first set of orders for the first store that opened on Diwali day on the 21st of October, 2010. An auspicious start allowing the brand to then begin rolling out stores every month across the country.
Today the brand ToniQ is available in 32 Cities and 100+ stores across the Country. In 2016 our Brand Fida was born, as a need to allow customers well designed made in India Jewellery. A year later we launched The Bro code, our offering of men’s accessories. Today the team manages 3 Brands across physical stores as well as a large footprint online. Our team is based between the best of the tropics in Mumbai and Chennai.
ToniQ Retail Brands Pvt Ltd's evolution from a garage start up to a prominent player in India's fashion accessories market is a testament to its innovative approach and leadership. Founded by Sonali and her brother Sohel, the company identified a gap for well-designed, affordable jewelry in India. Their initial success, marked by the opening of their first store on Diwali 2010, set the stage for rapid expansion. By leveraging their international experience and focusing on a blend of style and value.
ToniQ has grown to operate over 200 stores nationwide and employs more than 150 people. The portfolio of three brands under the Toniq umbrella showcases a commitment to meeting diverse fashion needs and maintaining a strong market presence.
At ToniQ, our mission is to empower women by offering accessories that enhance personal expression and boost confidence daily. Since our inception in 2010, we have focused on providing affordable yet stylish options that include jewelry, hair accessories, and seasonal pieces. Our collection is designed for versatility, allowing customers to effortlessly mix and match to update their look without overspending.
ToniQ caters to the young at heart, celebrating a sense of fun and creativity in fashion. Our commitment to accessible pricing and trend-driven designs has fueled our expansion across 32 cities, with over 100 stores nationwide. This growth reflects our dedication to making fashion-forward accessories available to a broad audience, helping women express their unique style with ease and confidence.
Core Values and Vision
Operations Commenced On 2010
Franchise Commenced On 2019
Investment INR 10lakh - 20lakh
Franchise/Brand Fee INR ToniQ
Royalty/Commission 35 %
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 99 %
Likely pay back period of capital for a Unit Franchise 2-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
- NA -
Type of property required for this franchise opportunity Commercial
Floor area requirement 100 - 150 Sq.ft
Preferred location of unit franchise outlet Malls & High Street
Detailed operating manuals for franchisees Yes
Franchisee training location Brand's offices
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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