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The idea of Töölö came to me in the summer of 2019 when my son and I were staying in the US and would lose ourselves for hours on end in various public libraries. The libraries enthralled both of us so much that there was a burning desire to entwine the worlds of reading and community building among children in India as well. Töölö’s mission rests on two powerful insights I gathered from my summer stint.
The concept of reading communities in India continues to remain elusive. As a result, one’s love for reading often remains a private and an isolated passion. Most children in India depend on their parents and school libraries for guidance on what to read. More often than not they are disappointed and over time lose interest in reading.
What we do?
Töölö is an online children’s “cloud” library offering curated books, recommendations and physical delivery of books to your doorstep. Töölö means ‘Neighbourhoods’ in Finnish and that is what we aim to build - a thriving community of young readers in every neighbourhood across the country, by encouraging and empowering them to connect with each other and open the fascinating world of books to them.
Töölö is committed to the cause of building a library for children by crowd sourcing the idle books lying in every household of that community.
It is an online platform where children have access to a large and varied selection of books, peer recommendations as well as the chance to engage in a plethora of reading activities like storytelling sessions, author interactions and lots more!. One can order for books online and physical books then get home delivered and picked up once the child is done reading them.
While on the one hand, the platform aims at meeting the needs of voracious readers; it also aspires to kindle the joy of reading in children who are not naturally drawn to books. The platform is designed in a manner where one can easily “discover” curated books across a variety of genres.
Sheetal Shah CEO & Founder
Wanting to wake up every day and do something not for a living but for the love of it is what drives me. Somewhere along my decade in the retail apparel industry, I found my true passion. Between the folds of the latest seasonal collections, I unfolded my love for reading.
Töölö's franchise model is designed to expand its mission of building a vibrant community of young readers across India. The platform offers a unique approach to foster reading through its online children's "cloud" library, combining curated books, peer recommendations, and the convenience of physical book delivery.
Franchise Opportunity for Töölö:
Operations Commenced On 2020
Franchise Commenced On 2020
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 35000
Anticipated percentage return on investment 100 %
Likely pay back period of capital for a Unit Franchise 10-11 Months
Haryana
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
- NA -
Maharashtra
- NA -
- NA -
Type of property required for this franchise opportunity Domestic
Floor area requirement 1000 - 2000 Sq.ft
Preferred location of unit franchise outlet PAN INDIA
Detailed operating manuals for franchisees Yes
Franchisee training location Head office
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 3 Years
Is the term renewable? Yes
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