Thug Life Cafe Franchise Cost – How to get, Contact, Apply, Fee |
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Thug Life Café: Pizza & More.
Welcome to Thug Life Café — a brand where food meets attitude, flavor meets fire, and every bite tells a story of boldness. We’re not your regular pizza joint. We are rebels in the kitchen, innovators in crusts and sauces, and hustlers of unapologetic indulgence. We serve Pizza & More — but not the kind you’ve had a hundred times before.
At Thug Life Café, we don’t just serve food. We serve a vibe. A place where your squad can chill, your cravings get answered, and your taste buds are never bored. Whether you’re dining in, grabbing a box on the go, or ordering from the comfort of your couch — we bring the flavor to your lifestyle.
From gourmet hand-tossed pizzas to desi-fusion snacks, loaded burgers, dirty fries, sizzling pasta bowls, sinful desserts, and Instagrammable shakes — our menu is built for the new generation: fast, fearless, and flavor-obsessed.
The Brand Philosophy: Born to Be Bold
Thug Life Café was born out of a rebellious idea — to break away from the dull, corporate-style food chains and create a space where everything, from the food to the ambiance, screams individuality and originality. We’re here to disrupt the way people think about casual dining.
Our Motto: “Bold Flavors. No Apologies.”
We don’t hold back on spice, cheese, sauce, or creativity. Whether it’s our signature peri-peri paneer pizza, desi chicken wings, or Nutella-stuffed calzones — we go all in.
Urban, Edgy, and Proudly Unfiltered
Our space is designed for the streets — with graffiti walls, hip-hop music, neon lights, and open kitchens that blend food, music, and culture. It’s a hangout, a workspace, a chill zone, and a foodie's playground.
Built for Today’s Generation
We speak the language of millennials and Gen Z. We're not just a café; we're a lifestyle brand, social media-ready, meme-friendly, and rooted in pop culture.
The Culinary Playground: Pizza & More
We call it Pizza & More because pizza may be the headliner, but it’s just the beginning.
PIZZA (Our Crown Jewel)
Crafted with hand-stretched dough, house-made sauces, and the best toppings, our pizzas are a blend of tradition and innovation.
Pizza sizes: Personal | Regular | Gangsta (XL)
Burgers & Sliders
Big, juicy, cheesy, and messy — the way a burger should be.
Fries & Sides
Loaded, layered, legendary.
Pasta Bowls
Comfort food with swagger.
Desserts & Shakes
Because no thug meal ends without a sugar hit.
Business Model: DINE-IN | TAKEAWAY | DELIVERY
We’re built to serve every lifestyle — from weekend diners to everyday snackers, midnight foodies, and homebodies.
Dine-In Café Experience
Takeaway Counter
Online Delivery
Target Audience: Foodies with Attitude
We cater to a young, dynamic crowd that values not just great food, but also a vibe.
Who loves us:
We’re building a community, not just a customer base. Our walls, menus, and events are covered in customer art, memes, quotes, and photos. Every location becomes a local culture hub.
Franchise & Expansion Opportunities
We are now offering franchise opportunities for passionate entrepreneurs who want to bring Thug Life Café to their city or neighborhood.
Franchise Support:
We’re not just franchising a name — we’re building a family of food rebels.
Marketing & Brand Buzz
Our marketing approach is as unapologetic as our food.
Digital Presence
In-Store Promotions
Events & Community
Our brand is built to create FOMO — food that goes viral, interiors that become backdrops, and experiences that keep people talking.
The Road Ahead: What’s Cooking Next
The Thug Life Café journey is just heating up. Here’s what’s on our radar:
We’re building not just a food chain, but a food movement — one that’s youth-led, culture-rich, and flavor-packed.
Final Word: It's a Thug Life Thing
At Thug Life Café, we believe food should be fun, fearless, and full of flavor. Whether it’s a double-cheese pizza, spicy desi pasta, a freakshake, or a quiet moment in a buzzing café, we make food an experience. We’re
Operations Commenced On 2017
Franchise Commenced On 2025
Investment INR 5lakh - 10lakh
Franchise/Brand Fee INR 100000
Exclusive territorial rights to a unit franchisee Yes
Anticipated percentage return on investment 40 %
Likely pay back period of capital for a Unit Franchise 1-2 Years
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttarakhand, Uttar Pradesh
Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana
Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Odisha
Gujarat, Rajasthan, Maharashtra, Goa
Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand
Andaman and Nicobar, Pondicherry, Chandigarh, Lakshadweep, Daman and Diu, Ladakh
Type of property required for this franchise opportunity Commercial
Floor area requirement 250 - 500 Sq.ft
Franchisee training location Head Office
Is field assistance available for franchisee ? Yes
Expert guidance from Head Office to franchisee in opening the franchise Yes
Current IT systems will be included in the franchise Yes
Do you have a standard franchise agreement? Yes
How long is the franchise term for? 5 Years
Is the term renewable? Yes
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